Philippine Daily Inquirer - - BUSINESS - By Doris Dum­lao-Abadilla @Philbizwatcher

Deluxe ho­tel op­er­a­tor Mar­riott In­ter­na­tional will bow out of Cebu City by the end of the year but the 301-room ho­tel prop­erty that it man­aged for the last two decades will con­tinue to op­er­ate un­der Ayala Land’s home­grown hos­pi­tal­ity brand, Seda..

Ayala Land Ho­tels and Re­sorts Corp. (AHRC) yes­ter­day an­nounced the con­clu­sion of its con­tract with Mar­riott In­ter­na­tional Ho­tels to man­age Cebu City Mar­riott Ho­tel by the end of 2017. It also an­nounced the ap­point­ment of its wholly-owned ho­tel op­er­a­tor, Seda, as the new op­er­a­tor of the ho­tel start­ing 2018 af­ter re­fur­bish­ing the rooms and ameni­ties.

In a state­ment, AHRC pres­i­dent and CEO Al Le­gaspi hailed Cebu City Mar­riott’s “con­sis­tent per­for­mance” over the past 20 years and ob­served that the ho­tel had helped spur the growth of the Cebu Busi­ness Park and the rest of Cebu City as a global busi­ness cen­ter.

Le­gaspi also ex­pressed grat­i­tude to the ho­tel em­ploy­ees for their ded­i­cated ser­vice.

The “ex­cel­lent” per­for­mance of Filipino brand Seda in other parts of the coun­try—specif­i­cally in Boni­fa­cio Global City— prod­ded AHRC to ap­point Seda to man­age the Cebu Busi­ness Park prop­erty, Le­gaspi said.

“Seda in Cebu Busi­ness Park will be our big­gest ho­tel in the Visayas which is but fit­ting given Cebu City’s trans­for­ma­tion as a global busi­ness cen­ter,” he said.

“Seda, which now has 1,255 rooms through­out the coun­try, is ready to fill the needs of Cebu Busi­ness Park lo­ca­tors and vis­i­tors,” he added.

AHRC’s com­mit­ment to Cebu is un­der­scored by the con­struc­tion of another Seda ho­tel at the Cebu IT Park. The Cebu IT Park prop­erty is set for com­ple­tion in 2019.

Both ho­tels will up­hold the Seda brand pil­lars of a strate­gic lo­ca­tion close to shops and restau­rants within a vi­brant Ayala Land mixed-use de­velop- ment com­bined with ser­vice at par with global stan­dards that draws from in­nate Filipino hos­pi­tal­ity, the state­ment said.

Since its launch in 2012, the Seda ho­tel brand has per­formed well in var­i­ous lo­ca­tions na­tion­wide. Aside from Boni­fa­cio Global City, it also has prop­er­ties in Ca­gayan de Oro City, Davao City, Iloilo City, Nu­vali in La­guna, and Que­zon City, where it re­cently opened the big­gest ho­tel in the city with 438 rooms, a ball­room and pres­i­den­tial suite.

The Ayala group be­lieves that Seda’s suc­cess has mer­ited an ag­gres­sive ex­pan­sion pro­gram that will scale up its room in­ven­tory by twice the cur­rent num­ber in the next two years.

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