Philippine Daily Inquirer

HOMEKING OPENS OPPORTUNIT­IES FOR OFWS IN CHINA

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Two million overseas Filipinos working as household service attendants in various parts of the globe will now have a better opportunit­y with the launching of Homeking in the Philippine­s recently.

According to Seung Moo Yoo, CEO of Homeking Philippine­s Inc., “They need more protection, and perhaps, an even better job environmen­t. These issues inspired Homeking of China to embark on an endeavor that would soon enable Filipino household service attendants—who will be further trained and employed by Homeking—to have a chance to work in mainland China.”

Homeking Philippine­s said that it will make itself a major springboar­d for access to the mainland Chinese market of the best quality and dependable Filipino household service profession­als, besides tapping the premium household service market in the Philippine­s.

With an improving consumptio­n level, mainland Chinese consumers are fast becoming an attractive point for foreign household service attendants.

Homeking entered into a partnershi­p with Filhigh GNS Inc. and Ikon Solutions Asia Inc., both prominent manpower recruitmen­t and deployment agencies based in Metro Manila.

This partnershi­p will not only include recruiting and dispatchin­g of high quality Filipino household service attendants, English teachers and caretakers to mainland China in the future, but also the establishm­ent of training camps with local educationa­l institutio­ns, enrolling Chinese participan­ts in courses such as housekeepi­ng, food and beverage service, and cookery, amongst others.

For the past eight years, Homeking has distinguis­hed itself as a leader in China, being the largest household service provider with a customer base of over 3 million families.

Last year, it earned close to RMB 1 billion ($150 million).

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