HAPPYFRESH MAY RE-EN­TER PH VIA GRAB TIEUP

Philippine Daily Inquirer - - BUSINESS - By Roy Stephen C. Canivel @roy­canivel_INQ

Jakarta-based gro­cery delivery provider HappyFresh hopes to even­tu­ally of­fer its ser­vices again in the Philip­pines un­der a tieup with ride-hail­ing firm Grab.

In a chance in­ter­view last week, com­pany CEO Guillem Se­garra said the com­pany’s goal was to ex­pand its com­mer­cial foot­print across South­east Asia.

Se­garra said the com­pany in­tended to fo­cus on its core mar­kets—Malaysia, Thai­land and In­done­sia.

How­ever, he said HappyFresh was con­sid­er­ing to ex­pand next year, al­though it had yet to de­cide on the ex­pan­sion details.

Nev­er­the­less, af­ter en­ter­ing into a part­ner­ship with Grab, he said “in­ter­na­tional ex­pan­sion seems an eas­ier hur­dle to jump through.”

“Our vi­sion and mis­sion has al­ways been [ about] pro­vid­ing gro­ceries for all fam­i­lies in [the re­gion],” he said.

“We are def­i­nitely go­ing to be in the Philip­pines and Viet­nam, across South­east Asia, even­tu­ally” he said.

The com­pany en­tered the Philip­pines in 2016 but left in the same year, based on re­ports.

Se­garra was in­ter­viewed on the side­lines of an event hosted by Grab in its head­quar­ters in Sin­ga­pore, where Grab an­nounced its vi­sion of be­com­ing South­east Asia’s “ev­ery­day app.”

In­te­gral to this goal is the com­pany’s GrabPlat­form, which was launched last week. It will al­low firms to in­te­grate with Grab, giv­ing these firms a wider reach while Grab gets to of­fer its users other ser­vices via the app.

HappyFresh served as a work­ing ex­am­ple for this project, part­ner­ing with Grab to come up with GrabFresh.

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