TANDUAY RUM NAMED ‘BRAND OF THE YEAR’
The prestigious World Branding Awards, the ultimate global brand-recognition accolade, has recently named Tanduay Rum the “Brand of the Year” in a ceremony held at State Apartments of Kensington Palace.
“We are elated with the recognition given once again to Tanduay. For the past years, we have continued to come up with new product innovations and create memorable experiences for our consumers that further strengthened our brand equity,” said Paul Lim, chief marketing officer, Tanduay Distillers, Inc.
Winners are judged through three streams: brand valuation, consumer market research and public online voting. Over 230,000 consumers from around the world participated in the voting process. Seventy percent of the scoring process comes from consumer votes. Only one winner was chosen in each category per country.
“In June, we were recognized by an international award for being the world’s top selling rum. Now, a world recognition of the brand affirms even more that we continue to provide our consumers with a great product experience,” Lim added.
It was also this year that Drinks International magazine published a ranking of the sales of global rum brands.
According to the document, based on 2017 sales figures, Tanduay has overtaken Bacardi as the world’s best-selling rum, citing that the company sold 19.5 million 9L cases (vs. Bacardi’s 16.8 million) and showed 17 percent growth year on year.
The brand awards, on the other hand, brings Tanduay among the world’s most recognizable brands such as BMW, Cartier, Club Med, JinkoSolar, Johnnie Walker, Lego, L’Oréal, Louis Vuitton, Nescafé, Rolex, Samsung, Schwarzkopf and Yakult.
Regional winners were Ajinomoto, Uniqlo (Japan); Giordano, Optical 88, Sasa, Shangri–La (Hong Kong); Indomie (Indonesia); LuLu; RAK Ceramics (United Arab Emirates); MTN (South Africa); and Zara (Spain).