Like the River Po that links many cities and regions in Italy, Smeg continues to create products that connect and communicate with its users, writes Maritess Garcia-reyes
The Italian brand Smeg (Smalterie Metallurgiche Emiliane Guastalla or Metal Enamelling Plant from Guastalla Emilia) has been producing home appliances since 1948. Started by blacksmiths driven by entrepreneurial spirits, Smeg was founded by Vittorio Bertazzoni and his family on the banks of the River Po, the longest and most important waterway in Italy. Around this river grew beautiful regions including Emilia and Lombardy, which represent a unique crossroads of Italian culture, history, and art.
Not long after World War II, the company launched one of the first gas cookers, and continued to expand the line by adding a laundry and dishwashing range, built-in hobs, ovens, sinks, hoods, and refrigerators.
Today, Smeg is globally recognised for its ability to design avant-garde appliances—each a result of collaboration with world-famous architects such as Guido Canali, Mario Bellini, Renzo Piano, and Marc Newson—that combine performance, form, and attention to detail in seamless “Made in Italy” fashion. The defining characteristics of Italian design, such as inventive elegance, originality, and quality, are always a priority—hence, each Smeg product is a snapshot of Italian style, from its retro ‘50s refrigerators, which remain Smeg’s signature piece to this day, to classic steel-only cookers. Smeg believes that objects of daily use
should just fill a space; they should create an atmosphere. This is why for the brand, technology and functionality are deeply connected to style and aesthetics. This sensitivity, which has inspired the collaboration with architects and designers of our time, is the perfect expression of “Made in Italy,” which combines art and industrial expertise in everyday objects.
At last year’s Eurocucina exhibition, Smeg presented two collections: Victoria built-in appliances and Dolce Stil Novo. Designed by the architect Canali, Dolce Stil Novo is a contemporary kitchen style constructed from premium glass and stainless steel, combined with technological innovation that reaffirms the brand’s flair for Made in Italy excellence.
The Victoria aesthetic line, on the other hand, is enhanced by materials and finishes with creative touches such as the Smeg 50’s style logo and the chrome control knobs.
Besides its commitment to deliver high quality home appliances, Smeg also advocates environmental sustainability. The Smeg headquarters, also designed by Canali, has become a symbol of the company’s green approach; that is, to ensure maximum performance whilst keeping energy consumption to a minimum. Smeg appliances are also designed with environmental considerations in mind. Its emphasis is on the choice of materials, such as steel, glass, aluminium, and brass, which can be easily recycled.
For Smeg, style is the way a product communicates with its surroundings and allows users to interact with it. It does not only make products; it creates pieces that turn a house into a home, and gives patrons the chance to customise their living spaces as they see fit.
THIS PAGE Smeg’s Linea aesthetic line features symmetrical lines, balance, and light
FROM TOP Smeg’s refrigerators, like the iconic ‘50s retro style in pastel blue and the Golden Fab, add a timeless elegant look to any kitchen; the Classic aesthetic line is a series of striking domestic appliances that are finished in smart stainless steel