A Won­der­ful Change

Mu­si­cian, en­tre­pre­neur, and heiress takes on an­other role as one of the or­gan­is­ers of the in Thai­land, a gath­er­ing that ad­vo­cates pos­i­tive change and so­cial re­spon­si­bil­ity

Philippine Tatler - - CONCIERGE SMALL TALK -

that has sus­tain­abil­ity and com­mu­nity at its core. As the years went by, I learnt that suc­cess­ful fes­ti­vals are more ex­pe­ri­encedriven as op­posed to one-di­men­sional stage pro­duc­tions. South­east Asia is slowly tran­si­tion­ing into a more ma­ture fes­ti­val land­scape and I find it ex­cit­ing to be a part of that.

What can the pub­lic ex­pect from this year’s fes­ti­val?

Our guests can ex­pect an ar­ray of in­spir­ing speak­ers who will de­liver talks on en­trepreneur­ship, sus­tain­abil­ity, and tech­nol­ogy. An­other point of in­ter­est is is the Farm Stage, one of our four stages, which is con­structed al­most en­tirely out of rice. This vi­sion pays homage to the fes­ti­val founders’ com­mit­ment to cel­e­brat­ing the arts and to honour the an­nual vil­lage har­vest­ing of rice

the grain steeped in Thai­land’s rich his­tory.

What were the chal­lenges in­volved in or­gan­is­ing the fes­ti­val?

Our big­gest chal­lenge was post­pon­ing the fes­ti­val from De­cem­ber 2016 to Fe­bru­ary 2017 due to the tragic pass­ing of His Majesty King Bhu­mi­bol Adulyadej. We re­spected the 100-day mourn­ing pe­riod dur­ing this dif­fi­cult time. Thank­fully, most of our orig­i­nal pro­gram­ming has re­mained in­tact with more artists com­ing on board.

What else are you work­ing on at the mo­ment?

My time is pri­mar­ily ded­i­cated be­tween Los An­ge­les and Manila. Here, I work on de­vel­op­ing TCM, a brand and events con­sul­tancy. In Los An­ge­les, I am fo­cus­ing on the growth of my in­vest­ment ve­hi­cle KSR Ven­tures, where I take an ac­tivist ap­proach into the in­vest­ments I make in en­ter­tain­ment and tech­nol­ogy. Los An­ge­les has been a won­der­ful sec­ond home for me as it is the epi­cen­tre of the en­ter­tain­ment in­dus­try.

What ad­vice would you give to those who want to break into the mu­sic scene?

This in­dus­try is tough. First, it re­quires build­ing a net­work and main­tain­ing it in a mean­ing­ful way. Sec­ond, find the right part­ners. As much as you want to work with in­di­vid­u­als who align and share a vi­sion with you, it is just as im­por­tant to col­lab­o­rate with strate­gic part­ners who can take that vi­sion into a suc­cess­ful di­rec­tion. Get out of your com­fort zone and open your heart to new ex­pe­ri­ences.

PAS­SION FOR MU­SIC Ka­t­rina Ra­zon is a mu­si­cian in her own right with nu­mer­ous suc­cess­ful projects as a DJ, com­poser, singer, and pro­ducer; (in­set) Won­der­fruit Fes­ti­val 2015

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