CHIH-HAN YU

WHY HIM? The 38-year-old entrepreneur co-founded Appier, a company that uses artificial intelligence to analyse people’s behaviour across multiple screens (tablets, mobiles, computers, you name it), tracking how they use different devices for different purposes at different times. SO WHAT? Insights like these allow companies to deliver ever more tailored ads to your social media feeds. THAT’S NOT ALL He’s the only Taiwanese member of the World Economic Forum’s Young Global Leaders Class of 2016, sitting alongside heavyweights such as Alibaba’s Jack Ma, Airbnb co-founder Joe Gebbia, and Yahoo CEO Marissa Mayer. No biggie then.