No Hitches, No Glitches

Gets the low­down on the three-day cover shoot of re­tail king Ben Chan and his brand Bench

Philippine Tatler - - BEHIND THE SCENES -

rom any an­gle, this cover shoot is a mas­ter stroke. To cel­e­brate its 30th an­niver­sary as a brand, Bench called in all its stars, neon-lit names and faces in the celebrity world, to come to­gether and be pho­tographed. “Ex­tremely dif­fi­cult” would even be an un­der­state­ment.

Just con­sider the lo­gis­tics. 25 sub­jects, 19 of them celebri­ties with full sched­ules from two ma­jor tele­vi­sion net­works and six man­age­ment teams; 22 top celebrity hair and make-up artists; four lo­ca­tions; three weeks to or­gan­ise; and three days of shoot­ing.

Some even moved heaven and earth to meet his/ her sched­ule. Bea Alonzo and Liza Sober­ano came from a 16-hour shoot with­out any sleep. Daniel Padilla was pulled out of a tap­ing. Ylona Gar­cia and Bai­ley May both came straight from the air­port.

That this epic pro­duc­tion was not only pulled off but pulled off suc­cess­fully can be cred­ited to three fac­tors. One is the full co­op­er­a­tion given by all the celebri­ties who were once or still are Bench mod­els. The sec­ond is prepa­ra­tion, prepa­ra­tion, prepa­ra­tion.

Last but not least is, of course, a magic name: Bench.

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