“...re­moval of re­stric­tions on for­eign own­er­ship, busi­ness en­try to the Philip­pines— es­pe­cially for­eign en­ti­ties —has been made slightly eas­ier and more trans­par­ent in the last cou­ple of years”—Er­wan Heussaff

Philippine Tatler - - LIFE BUSINESS -

As bullish on the go­ings-on here is restau­ra­teur and in­flu­encer Heussaff who has been work­ing closely with the Depart­ment of Agri­cul­ture. “Our dads have been here for­ever and there have al­ways been French com­pa­nies com­ing in, but [the econ­omy] hasn’t been that open. We were al­ways at the cusp of ‘some­thing’ hap­pen­ing,” he says. “But now, the flood­gates have been truly opened, so to speak. I’m thus most ex­cited in know­ing that with the re­moval of re­stric­tions on for­eign own­er­ship, busi­ness en­try to the Philip­pines—es­pe­cially for­eign en­ti­ties— has been made slightly eas­ier and more trans­par­ent in the last cou­ple of years.”

Heussaff, who has spent the past months with farm­ers up North, is thor­oughly ex­cited for a French mar­ket (à la the fa­mous Run­jis in France) in Clark Air­base, which will whole­sale Filipino pro­duce, come to fruition. “One of the largest is­sues I’ve had with lo­cal agri­cul­ture,” says Heussaff, “is that all the hard work that is put out on the fields is not nec­es­sar­ily re­flected in the price that farm­ers get be­cause there are so many mid­dle­men and so many trans­porta­tion and cold stor­age is­sues. So, a whole­sale mar­ket in a lo­ca­tion like Clark or Su­bic is strate­gic be­cause it di­rectly siphons off the pro­duce from the North [Ifu­gao, Sa­gada, Is­abela, and Pam­panga]. I think that’s a really cool re­la­tion­ship to put in place.”

Next year, Heussaff is look­ing to head up a Philip­pine del­e­ga­tion and pitch three movie con­cepts al­ready with scripts at the big­gest con­tent fo­rum in the world. He de­scribes this as a huge shop­ping hall for on­line, movie, TV, and VOD (video on de­mand) con­tent where all the TV net­works come and buy pro­grams. “There you can either sell an idea or a fin­ished prod­uct, which we have both of. Nowa­days, VOD plat­forms such as Net­flix are shop­ping around for Asian con­tent. We’ll start the pitch­ing and try to get fund­ing lo­cally and from France as well. We are try­ing to po­si­tion our­selves in a way that we get in­ter­na­tional recog­ni­tion,” he shares ex­cit­edly.

“This is some­thing we both feel pas­sion­ate about, be­ing that we’re both half French, half Filipino. We live both cul­tures ev­ery day. We feel that France and the Philip­pines have a lot to gain from each other,” says Branel­lec.

Nilo couldn’t agree more, “They really are the back­bone of the French in town. They are the new gen­er­a­tion!”

...AND Ac­tioN Heussaff hopes to pitch three film con­cepts at one of the big­gest con­tent fo­rums in the world

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