Clas­sic is Cosy

For Ital­ian de­sign in­sti­tu­tion craft­ing great fur­ni­ture in­volves a care­fully con­sid­ered mix of style and dura­bil­ity

Philippine Tatler - - LIFE | DESIGN FOCUS -

ost de­sign in­sti­tu­tions pride them­selves on set­ting trends. How­ever, given the change of pace, many brands com­pete for com­mer­cial at­ten­tion. The trick is to stand out with re­gard to two things: a tra­di­tion of ex­cel­lence and a pen­chant for in­no­va­tion.

For Mi­lanese ate­lier Flex­form, it has al­ways been about tra­di­tion over pass­ing fads. The fam­ily-run en­ter­prise chose to lis­ten to the needs of its customers—a move that led to the cre­ation of its brand name, a con­trac­tion of the words “flex­i­ble forms.”

Amidst the fu­tur­is­tic de­sign inspirations that be­came au courant fol­low­ing the Sec­ond World War, the Gam­berti broth­ers de­cided to of­fer some­thing dif­fer­ent: a de­sign phi­los­o­phy rooted in tra­di­tion. Draw­ing from the pi­o­neer­ing crafts­men of Bri­anza, the Gam­ber­tis opened their work­shop in 1959, cater­ing to both do­mes­tic and global mar­kets. The so­fas and arm­chairs from their street­front dis­play would fur­nish vil­las over­look­ing Lake Como, as well as the foyer of Milan’s leg­endary opera house La Scala.

Clients have noted the dura­bil­ity not just of each prod­uct, but of the over­all de­signs. Flex­form never tries to be too flashy or ex­ag­ger­ated. In­stead, it fo­cuses on the ex­pe­ri­ence of home, cre­at­ing pieces that are both com­fort­able and fash­ion­able.

Af­ter grac­ing fine house­holds one both sides of the At­lantic and well into the Mid­dle East, China, and South Amer­ica, Flex­form is now open in Manila with a show­room de­signed by lo­cal ar­chi­tect Ed Calma.

True to its vi­sion of show­cas­ing the finest Ital­ian work­man­ship, all prod­ucts are still crafted in in Bri­anza with a small but highly com­pe­tent em­ployee pool. Time­less de­sign in­deed finds no pres­sure to keep up with the times, and Flex­form trusts that time it­self will be the one keep­ing up. Such is the aplomb that con­tin­u­ously an­i­mates this ar­ti­san work­shop’s en­dur­ing aes­thetic.

Visit Flex­form Show­room at 215 Ni­canor Gar­cia St Bel Air 2 Makati City. Fol­low @flex­form­philip­pines on In­sta­gram for up­dates.

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