The brand holds both a re­spon­si­bil­ity and ca­pac­ity to cel­e­brate diver­si­fy­ing stan­dards of beauty

Philippine Tatler - - | STYLE -

It later be­came one of the prin­ci­pals in de­vel­op­ing bo­tulinum neu­ro­tox­ins for pa­tients with move­ment dis­or­ders. To­day, Merz’s prod­uct port­fo­lio in­cludes a com­pre­hen­sive line of derma fillers, skin­care prod­ucts, and the revo­lu­tion­ary Ulther­apy pro­ce­dure. It al­ways be­gins by ask­ing, “What is needed?”

“Do it dif­fer­ently, but do it bet­ter,” Bur­chard quotes founder Friedrich Merz on a legacy of in­no­va­tion and hu­man cen­tred­ness, which the fam­ily-owned com­pany still ad­heres to. The brand nur­tures gen­er­a­tions of clients and em­ploy­ees on its way to be­com­ing a trusted in­dus­try part­ner.

Bur­chard cul­ti­vates a healthy work­ing en­vi­ron­ment for pro­duc­tiv­ity. “We have to de­velop top qual­ity prod­ucts. We in­vest a lot into re­search and de­vel­op­ment.” He ded­i­cates time to strate­gi­cally plan for im­prove­ment and over­see­ing ex­e­cu­tion. He also gets in­volved in pro­duc­tion and mar­ket­ing.

“From time to time, I get out of the of­fice be­cause I want to meet doc­tors and pa­tients. I go to events to speak to beauty am­bas­sadors and jour­nal­ists.” This gives him first-hand knowl­edge of the trends and needs Merz can ad­dress.

At the end of the day, what in­spires Bur­chard is the im­pact we have on peo­ple’s lives, re­fer­ring to physi­cians thriv­ing in their prac­tice. “We’re con­tribut­ing so much to so­ci­ety,” he re­marks, ob­serv­ing pa­tients feel rad­i­cally bet­ter. Sto­ries of well­ness and im­proved qual­ity of life are di­rect con­se­quences of the work Merz has done over the last cen­tury, which will carry on to the next.

The brand holds both the re­spon­si­bil­ity and ca­pac­ity to cel­e­brate diver­si­fy­ing stan­dards of beauty. As Bur­chard pon­ders on the age-old virtue’s many in­ter­pre­ta­tions, he, to­gether with the Merz fam­ily, car­ries the torch in ex­plor­ing one of life’s most elu­sive ideals.

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