LA DOLCE VITA
What’s the sweet life like in the Eternal City for a Bulgari girl? Golden lights, blue balmy nights, a heady, hypnotic scent, and a slinky black dress.
It’s no surprise that one of Bulgari’s biggest inspirations for their new scent, Goldea The Roman Night, is Anita Ekberg slinking into Fontana di Trevi—blonde waves, sexy black evening gown and all. And this totally resonates with us—the whimsy of plunging into a historical fountain in a designer velvet evening gown without woe or caution can only say one thing: You probably have five other dresses of the same caliber and can obviously afford to behave in such a chic, nonchalant manner. Plus, La Dolce Vita, the film in which Anita drenches herself so casually, won an Academy Award for Best Costume Design in 1961. Fast-forward to today, Bulgari has supermodel Bella Hadid as the face of The Roman Night. In its short film ad, Bella escapes a dull dinner concert and goes out the building’s window to traipse around with her friends on Roman roofs. Bulgari’s fave girls seem low-key into breaking laws, but, well, that’s what The Roman Night is all about: youth, spontaneity, sensuality, mystery—and with an iconic backstory, it’s a fashion girl’s dream perfume.