LA DOLCE VITA

What’s the sweet life like in the Eternal City for a Bul­gari girl? Golden lights, blue balmy nights, a heady, hyp­notic scent, and a slinky black dress.

Preview (Philippines) - - Mood -

It’s no sur­prise that one of Bul­gari’s big­gest in­spi­ra­tions for their new scent, Goldea The Ro­man Night, is Anita Ek­berg slink­ing into Fon­tana di Trevi—blonde waves, sexy black evening gown and all. And this to­tally res­onates with us—the whimsy of plung­ing into a his­tor­i­cal fountain in a de­signer vel­vet evening gown with­out woe or cau­tion can only say one thing: You prob­a­bly have five other dresses of the same cal­iber and can ob­vi­ously af­ford to be­have in such a chic, non­cha­lant man­ner. Plus, La Dolce Vita, the film in which Anita drenches her­self so ca­su­ally, won an Academy Award for Best Cos­tume De­sign in 1961. Fast-for­ward to to­day, Bul­gari has su­per­model Bella Ha­did as the face of The Ro­man Night. In its short film ad, Bella es­capes a dull din­ner con­cert and goes out the build­ing’s win­dow to traipse around with her friends on Ro­man roofs. Bul­gari’s fave girls seem low-key into break­ing laws, but, well, that’s what The Ro­man Night is all about: youth, spon­tane­ity, sen­su­al­ity, mys­tery—and with an iconic back­story, it’s a fash­ion girl’s dream perfume.

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