GIVE ME A REA­SON

Preview (Philippines) - - Editor’s Note -

Do you need a rea­son to shop? You’d think that as a lover of fash­ion, the joy we find in the act of shop­ping is mo­ti­va­tion enough to hit the mall (or the web, if my ha­bit­ual vis­its to shop­ping sites and apps are any­thing to go by). But the abun­dance of things that would be lovely to have never seems to be com­men­su­rate to the fi­nite square footage of our closet and liv­ing space. What’s a modern girl to do? The an­swer is an ob­vi­ous and cur­rently well-worn word: cu­rate.

This month, as we delve into the world of Philip­pine re­tail, we looked into what guides us as we make each prized pur­chase. Start with re­tail ther­apy (see our fash­ion and beauty pre­scrip­tions in Chap­ter 1), which is oft used to com­bat stress or re­ward life’s wins. But that can go south if you can’t con­trol and fund the urge to shop, as you’ll dis­cover in Chap­ter 10—Re­becca Bloom­wood’s ad­dic­tion in the 2009 chick flick Con­fes­sions of a Shopa­holic is a very real disorder.

Don’t get me wrong; the re­tail scene con­stantly ex­cites me. Designer col­lab­o­ra­tions, unique rec­om­men­da­tions from fash­ion in­sid­ers, in-store ex­pe­ri­ences that make you feel so spe­cial, and the pride in sup­port­ing lo­cally made prod­ucts are more than enough to make me want to open my heart—and wal­let. But I also feel there’s no big­ger dis­ser­vice to a pur­chase than not us­ing it.

So as we cel­e­brate the bounty of the lo­cal re­tail scene, we also en­cour­age all of you to be con­scious shop­pers. I al­ways find that be­ing in­formed about a prod­uct and find­ing its place in my life­style makes buy­ing it more sat­is­fy­ing and worth­while. I hope what you dis­cover in these pages helps you with your own cu­ra­tion.

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