When popular European home store brand Habitat opened its doors to its showroom last October, there was neither loud music or formal program detailing its rich history. It was just a laidback affair that echoes the brand’s identity. “We’re super casual. We’ll always be super casual every day anyway, so it’s better to introduce it to people that way,” explains marketing manager Mundi Ocampo, to which general manager Mark Zwolfer adds, “It’s not intimidating. You just leisurely walk around, see the product. It’s a fun place.”
Occupying a spacious floor on the third level of the Abenson building in Bonifacio Global City, Habitat entices you to take a casual stroll as you browse the various items on display. One end of the floor houses bed frames and mattresses swathed in natural light, thanks to the floor- to- ceiling windows. Opposite this are living and dining room setups that are also awash in natural light. There are also home decorating must-haves grouped according to purpose: lamps and lighting pieces, most of which are unusual in form, occupy a nook; kitchenware—from plates to cutting boards to tea infusers— are neatly stacked on shelves; a corner adjacent to the cashier carries plush throw pillows beside rows of home scents encased in candycolored glass bottles. The variety readily affords you the luxury of choice.