This neWesT home sTore in The meTro carries scandinaVian pieces ThaT are preTTy and pockeT-Friendly Home Folk opened its doors to the public mid-February of this year, but the family who runs it has been in the furniture business way back in the ’90s, being one of the pioneers in flat-pack furniture. the family went on their way to bring in and build familiar home brands such as ediA, and international brands such as BoConcept and sancal.
Home Folk is the company’s answer to the simple, laid-back, scandinavian style that is still very much alive and kicking. Brand manager maxine ong said the reception of customers to Home Folk has been warm and promising, just like their brand. “the message that we’re trying to put across with Home Folk is the idea of a home—that it shouldn’t be just a place where you buy furniture, you fill it up, and then you eat, sleep, then walk out. For us, the definition of a home is a lived-in place, a place where you can be whoever you want to be.”
Walking into Home Folk is, indeed, much like walking into your own home. living room displays are put up in front, showcasing the brand’s overall inclination towards solid-colored pieces in whites, creams, or the oak wood left to shine through. there are a few pieces made of glass and some with a punch of color, but otherwise, the store is awash in a lot of neutrals and clean and simple lines made for compact spaces. maxine adds, “it’s more homey. our structures
are a bit larger, we have more wood items, more feminine colors like light pinks, yellows, blues.”
Further into the shop is a continuation of the living area, with entertainment tables, dining sets, pieces for the office or study, and a mix of select home décor. down the end of the shop are two complete bedroom displays, with one showcasing the so-called “millennial pink” hue (a rose quartz tint—Ed.), the other a more stark display of minimalist pieces that are young and fresh in style and are perfect for start-up homes.
if the displays are what will definitely draw you into the shop, it will be Home Folk’s unbelievable price points that will make you stay, and perhaps snap up a piece or two. if you’ve ever lamented as to why a simple-looking scandinavianinspired piece costs an arm and a leg, patrons are pleasantly surprised to find items in Home Folk that are quite the steal, considering the high-quality materials used. A bookcase, for instance, is at p6,418, while a sideboard goes for a little above p11,000. pieces are sourced from all over the globe, some straight from the scandinavian region itself—denmark and Norway. some pieces are from Asia, while some of the pieces with higher price points are from italy. “We get key items that we like from the suppliers that we’ve built relationships with throughout the years, then we merchandise it into a brand.”
DEXTER FLOOR LAMP, P11,578
DINNA DINING CHAIR, P5,778
TESSA DESK, P23,078
OSCAR WALL UNIT, P16,258