Real Living (Philippines) - - Shops Of The Month - pho­tog­ra­phy MICHAEL AN­GELO CHUA styling TALA SING­SON words MAITA DE JE­SUS

This neW­esT home sTore in The meTro car­ries scan­di­na­Vian pieces ThaT are preTTy and pockeT-Friendly Home Folk opened its doors to the pub­lic mid-Fe­bru­ary of this year, but the fam­ily who runs it has been in the fur­ni­ture busi­ness way back in the ’90s, be­ing one of the pi­o­neers in flat-pack fur­ni­ture. the fam­ily went on their way to bring in and build fa­mil­iar home brands such as ediA, and in­ter­na­tional brands such as BoCon­cept and san­cal.

Home Folk is the com­pany’s an­swer to the sim­ple, laid-back, scan­di­na­vian style that is still very much alive and kick­ing. Brand man­ager max­ine ong said the re­cep­tion of cus­tomers to Home Folk has been warm and promis­ing, just like their brand. “the mes­sage that we’re try­ing to put across with Home Folk is the idea of a home—that it shouldn’t be just a place where you buy fur­ni­ture, you fill it up, and then you eat, sleep, then walk out. For us, the def­i­ni­tion of a home is a lived-in place, a place where you can be who­ever you want to be.”

Walk­ing into Home Folk is, in­deed, much like walk­ing into your own home. liv­ing room dis­plays are put up in front, show­cas­ing the brand’s over­all in­cli­na­tion to­wards solid-col­ored pieces in whites, creams, or the oak wood left to shine through. there are a few pieces made of glass and some with a punch of color, but other­wise, the store is awash in a lot of neu­trals and clean and sim­ple lines made for com­pact spa­ces. max­ine adds, “it’s more homey. our struc­tures

are a bit larger, we have more wood items, more fem­i­nine colors like light pinks, yel­lows, blues.”

Fur­ther into the shop is a con­tin­u­a­tion of the liv­ing area, with en­ter­tain­ment ta­bles, din­ing sets, pieces for the of­fice or study, and a mix of select home dé­cor. down the end of the shop are two com­plete bed­room dis­plays, with one show­cas­ing the so-called “mil­len­nial pink” hue (a rose quartz tint—Ed.), the other a more stark dis­play of min­i­mal­ist pieces that are young and fresh in style and are per­fect for start-up homes.

if the dis­plays are what will def­i­nitely draw you into the shop, it will be Home Folk’s un­be­liev­able price points that will make you stay, and per­haps snap up a piece or two. if you’ve ever lamented as to why a sim­ple-look­ing scandinavianinspired piece costs an arm and a leg, pa­trons are pleas­antly sur­prised to find items in Home Folk that are quite the steal, con­sid­er­ing the high-qual­ity ma­te­ri­als used. A book­case, for in­stance, is at p6,418, while a side­board goes for a lit­tle above p11,000. pieces are sourced from all over the globe, some straight from the scan­di­na­vian re­gion it­self—den­mark and Nor­way. some pieces are from Asia, while some of the pieces with higher price points are from italy. “We get key items that we like from the sup­pli­ers that we’ve built re­la­tion­ships with through­out the years, then we mer­chan­dise it into a brand.”





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