This iTal­ian ap­pli­ance brand of­fers more Than iTs pop­u­lar vin­Tage-sTyle re­frig­er­a­Tors

Real Living (Philippines) - - Shops Of The Month - pho­tog­ra­phy HANS FAUSTO pic­to­rial di­rec­tion TALA SING­SON words SUN­SHINE SELGA FUNA

There’s only one brand ThaT comes to mind when you want a retro-style re­frig­er­a­tor: sMeG.

This brand recog­ni­tion is proof of how suc­cess­ful sMeG is. “For sMeG, style is a dis­tinct con­cept—it is the way a prod­uct com­mu­ni­cates with its sur­round­ings and en­ables users to in­ter­act with it,” ex­plains leah Mar­cos, vice pres­i­dent for re­tail sales and mar­ket­ing of Mondo Cucina Inc., which is the sole au­tho­rized distrib­u­tor for sMeG in the coun­try. sMeG, which stands for Smal­terie Me­tal­lur­giche Emil­iane Guastalla, is a pre­mium brand of ap­pli­ances that hails from Italy. Its flag­ship show­room in ayala Cen­ter was of­fi­cially launched last July 2016. It’s a spa­cious play­ground for any­one who loves kitchens. sMeG’s sig­na­ture retro-style, curvy re­frig­er­a­tors oc­cupy a floor-to­ceil­ing shelf in one cor­ner, while vin­tage-style range cook­ers and gas hobs sit right next to these. across are the more modern and sleek cook­ers, built-in ovens, and re­frig­er­a­tors that fea­ture the same top-of-the-line qual­ity.

since it was founded in 1948, the brand has con­tin­u­ally in­no­vated to pro­vide con­sumers a wide range of items. Col­lab­o­ra­tion

is key, hence, sMeG made sure to part­ner with top ar­chi­tects like renzo Pi­ano, Marc new­son, and Guido Canali (the very first ar­chi­tect that sMeG col­lab­o­rated with) in de­sign­ing var­i­ous prod­uct lines. The brand also worked with mas­ter black­smith Gian­carlo Candiego, whose cre­ations grace pri­vate houses and ho­tels.

While the brand pri­mar­ily ap­peals to the high-end mar­ket, it also aims to ex­pand its reach. “We want to sat­u­rate the mar­ket. We have new com­pet­i­tive lower price points to tap the young pro­fes­sion­als and younger mar­ket,” says leah. Just last month, sMeG launched its line of small kitchen ap­pli­ances that sport the trade­mark vin­tage de­sign in eye-candy colors. de­signed by Mat­teo bazz­i­calupo and raf­faella Man­gia­rotti of deep­de­sign, a de­sign stu­dio in Mi­lan, Italy, the line boasts both beauty and func­tion­al­ity. These lit­tle kitchen helpers are dis­played right in the mid­dle of the show­room’s en­trance.

aside from these brand-new prod­uct of­fer­ings, ex­pect sMeG to come up with more items that are in keep­ing with its tagline: Tech­nol­ogy with style.

These fa­mous retro-style re­frig­er­a­tors have be­come the sig­na­ture of SMEG. These come in a va­ri­ety of eye­pop­ping colors that will in­stantly perk up your kitchen. There’s even a limited edi­tion piece that comes in gold, with Swarovski crys­tals lin­ing the SMEG logo!

SMEG re­cently un­veiled these small do­mes­tic ap­pli­ances to the mar­ket. They not only come in pretty colors; they also come with af­ford­able price tags!

One cor­ner of the show­room houses these gor­geous Vic­to­ria Cook­ers that pay homage to kitchen tra­di­tions. These come in red, cream, and black.

Aside from its pop­u­lar line of vin­tage-in­spired ap­pli­ances, SMEG also boasts sleek hobs, cook­ers, and built-in ovens. It also of­fers stain­less steel in­duc­tion cook top and grillers, as well as au­to­matic cap­puc­cino mak­ers—dreamy ad­di­tions to a busy kitchen.




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