REPUBLIC OF FRITZ HANSEN
This cenTuries-old danish brand leTs you experience denmark in meTro manila
It feels lIke you are transported to some place in the scandinavia when you step into the newly renovated showroom of danish furniture brand republic of fritz Hansen. there are no cluttered setups; just elegantly styled vignettes that leave enough floor space for customers to mill about and appreciate what the brand has to offer.
With 145 years of experience, fritz Hansen is, undeniably, an authority in scandinavian design. established in 1872 by cabinetmaker fritz Hansen in Copenhagen, the brand is now “one of the giants in luxury furniture partnering with the best talents in furniture and product design, as well as architecture,” narrates Jesica perote, brand assistant of studio dimensione, the official distributor of fritz Hansen.
the brand carries iconic furniture pieces designed by internationally acclaimed designers like arne Jacobsen (egg and ant chairs), Hans J. Wegner (China chair), and poul kjaerholm (pk24 chair). there is no shortage of pieces by current designers as well, such as Jaime Hayon, todd Bracher, kasper salto, and Cecilie Manz.
these covetable pieces are well staged: a dining area is comprised of a sleek dining table and chairs set against a gallery wall; one living space is lorded over by plush chairs and a sofa in classic hues; there’s a small office with basic but handsome furniture; a lounge area is peppered with seats upholstered in either leather or canvas. “the concept for the showroom revolves around being part of the republic of fritz Hansen… through our showroom, we want people to experience hygge, the danish concept for coziness,” adds Jesica.
But it’s not just the vignettes that are noteworthy. each furniture item bears the mark of worldclass craftsmanship—the joints are seamless, the leather soft and buttery. Jesica affirms: “All of the items are made from the finest and best materials produced with craftsmanship and extreme attention to detail.”
fritz Hansen also aims to bring international furniture designers and have them meet the filipino audience, architects and designers—a proof of the brand’s commitment to spreading its knowhow on quality design.
Muted colors dominate this inviting dining setup at the Fritz Hansen showroom. Taking center stage is the Essay table designed by Cecilie Manz. Drop Chairs by Arne Jacobsen come in a variety of colors and can either be in leather or plastic. Photos that depict what goes behind the creation of Fritz Hansen pieces punctuate the gray walls.
It’s a game of neutrals and leather in this living room setup, featuring the Lissoni Sofa by Piero Lissoni and the PK80 daybed by Poul Kjaerholm.
ESSAY SOLID WALNUT TABLE BY CECILIE MANZ, PRICES AVAILABLE UPON REQUEST
Generous light bathes the newly renovated showroom, letting customers appreciate the well-styled vignettes. “The new space is a representation of a small Denmark here in Manila,” says Jesica. “You will be able to see and feel the Nordic aesthetics, making aesthetics inside buildings matter just as much as the aesthetics of the exterior architecture.”
PK33 STOOL BY POUL KJAERHOLM
GRAND PRIX BY ARNE JACOBSEN
SERIES 7 CHAIR BY ARNE JACOBSEN