REPUB­LIC OF FRITZ HANSEN

This cen­Turies-old dan­ish brand leTs you ex­pe­ri­ence den­mark in meTro manila

Real Living (Philippines) - - Shops Of The Month - pho­tog­ra­phy MICHAEL AN­GELO CHUA pic­to­rial di­rec­tion TALA SING­SON words SUN­SHINE SELGA FUNA

It feels lIke you are trans­ported to some place in the scan­di­navia when you step into the newly ren­o­vated show­room of dan­ish fur­ni­ture brand repub­lic of fritz Hansen. there are no clut­tered set­ups; just el­e­gantly styled vi­gnettes that leave enough floor space for cus­tomers to mill about and ap­pre­ci­ate what the brand has to of­fer.

With 145 years of ex­pe­ri­ence, fritz Hansen is, un­de­ni­ably, an author­ity in scan­di­na­vian de­sign. es­tab­lished in 1872 by cab­i­net­maker fritz Hansen in Copen­hagen, the brand is now “one of the giants in lux­ury fur­ni­ture part­ner­ing with the best tal­ents in fur­ni­ture and prod­uct de­sign, as well as ar­chi­tec­ture,” nar­rates Jesica per­ote, brand as­sis­tant of stu­dio di­men­sione, the of­fi­cial distrib­u­tor of fritz Hansen.

the brand car­ries iconic fur­ni­ture pieces de­signed by in­ter­na­tion­ally ac­claimed de­sign­ers like arne Ja­cob­sen (egg and ant chairs), Hans J. Weg­ner (China chair), and poul kjaer­holm (pk24 chair). there is no short­age of pieces by cur­rent de­sign­ers as well, such as Jaime Hayon, todd Bracher, kasper salto, and Ce­cilie Manz.

these covetable pieces are well staged: a din­ing area is com­prised of a sleek din­ing ta­ble and chairs set against a gallery wall; one liv­ing space is lorded over by plush chairs and a sofa in clas­sic hues; there’s a small of­fice with ba­sic but hand­some fur­ni­ture; a lounge area is pep­pered with seats up­hol­stered in ei­ther leather or can­vas. “the con­cept for the show­room re­volves around be­ing part of the repub­lic of fritz Hansen… through our show­room, we want peo­ple to ex­pe­ri­ence hygge, the dan­ish con­cept for co­zi­ness,” adds Jesica.

But it’s not just the vi­gnettes that are note­wor­thy. each fur­ni­ture item bears the mark of world­class crafts­man­ship—the joints are seam­less, the leather soft and but­tery. Jesica af­firms: “All of the items are made from the finest and best ma­te­ri­als pro­duced with crafts­man­ship and ex­treme at­ten­tion to de­tail.”

fritz Hansen also aims to bring in­ter­na­tional fur­ni­ture de­sign­ers and have them meet the filipino au­di­ence, ar­chi­tects and de­sign­ers—a proof of the brand’s com­mit­ment to spread­ing its knowhow on qual­ity de­sign.

Muted colors dom­i­nate this invit­ing din­ing setup at the Fritz Hansen show­room. Tak­ing cen­ter stage is the Es­say ta­ble de­signed by Ce­cilie Manz. Drop Chairs by Arne Ja­cob­sen come in a va­ri­ety of colors and can ei­ther be in leather or plas­tic. Pho­tos that de­pict what goes be­hind the cre­ation of Fritz Hansen pieces punc­tu­ate the gray walls.

It’s a game of neu­trals and leather in this liv­ing room setup, fea­tur­ing the Lis­soni Sofa by Piero Lis­soni and the PK80 daybed by Poul Kjaer­holm.

ES­SAY SOLID WAL­NUT TA­BLE BY CE­CILIE MANZ, PRICES AVAIL­ABLE UPON RE­QUEST

Gen­er­ous light bathes the newly ren­o­vated show­room, let­ting cus­tomers ap­pre­ci­ate the well-styled vi­gnettes. “The new space is a rep­re­sen­ta­tion of a small Den­mark here in Manila,” says Jesica. “You will be able to see and feel the Nordic aes­thet­ics, mak­ing aes­thet­ics in­side build­ings mat­ter just as much as the aes­thet­ics of the ex­te­rior ar­chi­tec­ture.”

PK33 STOOL BY POUL KJAER­HOLM

GRAND PRIX BY ARNE JA­COB­SEN

SE­RIES 7 CHAIR BY ARNE JA­COB­SEN

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