Adora’s new visual narrative
Adora’s visual narrative in the virtual space
With the approach of this year’s summer, luxury retail store Adora stunned its followers with a revamped online aesthetic: styled pieces set against a backdrop of playful hues, clean, lively, and restrained—showing no hint of the clutter that characterizes most posts on Instagram. Call it a minimalist statement of some sort; Adora’s catalog passes off as the commercial counterpart of art curation.
“The store feels like an old world museum,” affirms Erica Ilacad, communications manager of Adora, “and in some way, that has inspired us to collaborate with young artists and curate the Instagram feed as a mini art show every month.” The retail house pairs up with industry creatives the likes of photographer Chris Yuhico and set designer Geo Custodio. “We’re infusing a lot of fresh blood to it,” Ilacad adds. Gathering artists, stylists, and a lot of designers on the rise, Adora’s IG page proves to be as much a display of branded pieces as it is a platform for creative novelty.
Similar to most artistic ventures, Adora’s online repertoire runs on a simple, familiar motive: to tell a compelling story. For April, the theme was travel. With white noise dispelled by solid color, Adora lays down the elements that constitute an inspired lifestyle: crisp white shirts and chambrays, colored oxfords, and a Rimowa suitcase with which to trot the globe.
“As a brand that doesn’t have an online store, what we wanted was to showcase the curated items found in Adora, tell a beautiful story, and [spread] it [through] our online spaces,” shares Ilacad. As its minimalist design is wont to do, each post puts focus on only the essentials. It’s as if to say we can do away with unnecessary flash, the fancy clutter and excess, so long as the statement piece—or the