Gen­eral Manager, Minotti Philip­pines Owner, Living In­no­va­tions

Red Magazine - - ART -

Con­vinced there ex­isted an av­enue for luxury fur­ni­ture in the Philip­pines, Minotti Manila GM and Living In­no­va­tions pres­i­dent Ferdie Ong fo­cused on the evo­lu­tion of luxury out­side of the au­to­mo­bile and watch in­dus­tries. “Peo­ple are en­ter­tain­ing more in their own homes and have taken on culi­nary, so a well-de­signed living space has be­come es­sen­tial to ac­com­mo­date that life­style.” With the de­sire to build a well-cu­rated re­sponse to a need, Ong set on or­ches­trat­ing a cov­eted lineup that saw luxury la­bels Minotti, De­don, Bulthaup, and Gagge­nau on dis­play. “My main goals in the next few years,” de­clares Ong, “would be to cre­ate a life­style store to com­ple­ment our fur­ni­ture store”—tes­ta­ment yet again to the cu­ra­tor’s pur­suit of be­com­ing one of the coun­try’s lead­ing tastemak­ers for func­tion and de­sign.

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