MAR­ILES GUSTILO

Direc­tor, Ayala Mu­seum

Red Magazine - - ART -

Gustilo sat com­fort­ably as pres­i­dent of a suc­cess­ful multi­na­tional ad agency with no plans to re­tire, but in what she de­scribes as a mo­ment of “serendip­ity,” a com­pletely dif­fer­ent op­por­tu­nity pre­sented it­self. “You could say that it started as a joke,” she ex­plains. With­out much thought, it took a quick email re­ply—typing “Me,” af­ter she was asked by Vicky Gar­chi­torena to re­fer some­one to run the mu­seum—to change the course of her ca­reer. With the bless­ing of her com­pany, Gustilo em­barked on a new adventure and took over the helm of one of the coun­try’s most pro­gres­sive mu­se­ums. Bring­ing a more di­verse, strate­gic, and in­clu­sive ap­proach to au­di­ence in­ter­ac­tion, Gustilo’s art res­i­dence flour­ished. “We need to de­velop a mu­seum-go­ing public and be truly of ser­vice to the com­mu­nity by mak­ing more ac­ces­si­ble the ap­pre­ci­a­tion of the soul of a peo­ple as ex­pressed through its art and cul­ture.”

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