Your skin’s newest superheroes come in bottles, not with capes
The fashion industry has, for some years now, blurred the lines between feminine and masculine. All of a sudden, it’s no longer just about bright red lips reinforcing self-expression. The runways have been witness to neon eyeshadows, metallic lipsticks, and other looks that are as striking as they are odd. Translated to reality, whether for a bride walking down the aisle or her father by her arm, there are few things more inspiring than someone owning their self-image, whether it’s wholly natural or amply aided by cosmetics.
People establish individuality through the unconventional patterns of a dress, as well as their chosen scents and cosmetics. In fashion and beauty’s most gender-fluid era, industries start to recognize that skin problems and ingredients similarly don’t discriminate between sexes. They do, however, have specific purposes. For instance, acne plagues the oily and over-cleansed, making the Corsican cedrat extracts of L’Occitane’s Cedrat Energizing Splash useful in mattifying the face with its refreshing citrus properties. It’s empowering to conceal years of imperfections— ridges, zits, spots—with a cream.
Parading one’s self while gilded with beauty products, then, isn’t just a way to flaunt taste; it’s a lifestyle that reveals genuine care of the self. Think of the blushing bride, for example. Her rosy flush as she walks down the aisle is partly due to the hardworking Perricone MD No Highlighter Highlighter that looks completely natural, or the Stila Aqua Glow Foundation Serum that lent her face moisture, maybe even the Nars Optimal Brightening Concentrate she used the night before. To her audience, she comes off pampered; self-assured even. When it comes to masculine styles, from the shiny-as-patentleather hair of Clark Gable to Johnny Depp’s eyeliner, men have similarly trusted skincare to save the day.
We’re lucky to live in a time of many karmic opportunities, where buying a product can lead enthusiasts to get another, and a Rustan’s Beauty Addict Card can give them more in points and rewards than when they started. Self-care need not be scientific. Ultimately, it’s about freedom and expression, creating new looks, rules, and ways to be perceived. If the Chanel Allure Homme Sport Cologne can give you an extra air of confidence or if the L’Occitane Cedrat Hand Cream can soften your hardened palms and rigid touches, then nothing is more satisfying than indulging in things that could boost your selfworth and leave a lasting impact.