In­stant Re­make

Red Magazine - - On The Radar -

Her­mès pop-up lux­ury laun­dro­mats Her­mès­mat­ics made ap­pear­ances in four coun­tries in prepa­ra­tion for the 80th an­niver­sary of the brand’s iconic silk squares. The laun­dro­mats were launched in Stras­bourg, Am­s­ter­dam, Mu­nich, and Kyoto, al­low­ing cus­tomers to dye their old scarves to re­new col­ors and pat­terns that have faded through the years. The process, which takes 48 hours, was of­fered free of charge. Her­mès will also soon fea­ture a store that will sell scarves of var­i­ous pat­terns dip-dyed in nine dif­fer­ent shades in their work­shops in Lyon, France.

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