On a Slip­per Slope

Jeremy and Katinka Somers of We Are Hand­some

Red Magazine - - News -

What’s your fa­vorite mem­ory as a de­signer? What’s the most amaz­ing place your work has taken you?

The Mal­dives, hands down. We were so lucky to have been there twice in the past few years—and for work! Who does that? We travel a lot, but the Mal­dives is like a dream, ev­ery inch and ev­ery sec­ond. It’s al­most un­be­liev­able.

Where do you find in­spi­ra­tion for de­sign­ing your swimwear and ac­tive wear col­lec­tions?

Our trav­els are re­ally what in­spire us most. Ex­plor­ing new cul­tures and get­ting re-ac­quainted with those whom we know, see­ing the world’s most breath­tak­ing sites—we’re con­stantly in­spired to cre­ate and try new things.

De­scribe your per­fect sum­mer day.

Wake up, have brunch un­der the sun, head to the beach, eat some fish and chips, take a beach nap, have some ice-cream, and end the night with some drinks with friends.

Why did you de­cide to part­ner with Hava­ianas?

We’ve been court­ing each other for a few years, know­ing how aligned our re­spec­tive brands and ethos are. It just needed the right time to get this col­lab­o­ra­tion hap­pen­ing. We love what Hava­ianas stands for and their com­mit­ment to qual­ity and sum­mer. It’s a per­fect match for us.

What does Hava­ianas mean to you as a brand?

Sum­mer. It’s as sim­ple as that.

What’s the rea­son be­hind choos­ing the Dal­liance and Xerxes prints for the col­lab­o­ra­tion de­sign?

We wanted to a) do some­thing that hadn’t been seen be­fore, and b) some­thing that was both quintessen­tially sum­mer and We Are Hand­some. Dal­liance is a take on many of our jun­gle prints over the years and the Xerxes, our hero lion, is of course what we do best. It makes com­plete sense that th­ese two iconic styles went onto our Hava­ianas.

How has your brand changed over the past seven years?

We’ve evolved, sure, as any brand does, but we’ve al­ways stayed true to our aes­thetic and roots. We’ve changed a lot in our busi­ness—how we de­sign and even what we make—but our mantra is al­ways the same.

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