Nat­u­ral Ap­peal

Red Magazine - - On the Radar -

Swiss skin­care brand La Prairie launched their new store de­sign in Ga­leries Lafayette in Paris. De­vel­oped by their in-house chief ar­chi­tect Stana Pi­junovic, the new look is in­spired by the ele­gance of Swiss con­tem­po­rary ar­chi­tec­ture. The brand’s new vis­ual mer­chan­dis­ing aes­thetic is tied more closely to na­ture with the use of wood and min­eral el­e­ments, and set up within the store are com­mis­sioned sculp­tures that rep­re­sent La Prairie’s skin­care col­lec­tion.

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