How this young au­to­mo­bile heir is rein­vent­ing the e-jeep­ney


Sarao’s new jeep­ney pro­to­type is look­ing so clean and mighty, you might switch from “Para dyan sa tabi” to “Avast, I must alight!”

Jackie V. Sarao, Busi­ness­man and Industrial Designer for Sarao Mo­tors, Inc.

Grew up in: Las Piñas City. Age: 23 Cur­rently: Work­ing in Sarao Mo­tors, Inc. Pre­vi­ously: An Industrial De­sign stu­dent at the De La Salle— Col­lege of Saint Be­nilde. On tak­ing up Industrial

De­sign in Be­nilde: “I am prac­tic­ing de­sign us­ing the lat­est tech­nolo­gies and in­for­ma­tion to be able to pro­duce the best work that I can, and ap­ply­ing th­ese to the fea­ture prod­ucts of Sarao Mo­tors, Inc.” On be­ing the grand­son of Leonardo Sarao and grow­ing up with the Sarao le­gacy: “I will con­tinue the le­gacy with new and im­proved prod­ucts that con­tinue to serve the peo­ple with, of course, the Filipino spirit.” On rein­vent­ing the e-jeep­ney for his se­nior the­sis project: “The Pro­to­type-ONE serves as my sym­bol­ism of skills from study­ing and prac­tic­ing Industrial De­sign. Be­ing able to com­plete it fur­ther en­riched my knowl­edge about designing. The Pro­to­type-ONE is cur­rently in the works, and is also un­der­go­ing stud­ies for more im­prove­ment.” On the kinds of projects he wants to work on as an industrial designer: “My name is al­ready syn­ony­mous with au­to­mo­biles, so as a re­sponse, I want to work on projects in line with au­to­mo­biles. In­spi­ra­tion: “The le­gacy of the Sarao Mo­tors, Inc., and the whole idea of progress.” —

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