Jose Marko Gar­cia Sarmiento


Sun Star Cebu Yearbook - - PEOPLE -

For years, heavy­weight prop­erty de­vel­op­ers have ruled by de­fault with bil­lion- peso bud­gets. In­stead of shy­ing away from the high- risk real es­tate busi­ness, Jose Marko Gar­cia Sarmiento saw the boom in the past 10 years as per­fect tim­ing. “Fol­low­ing what the large de­vel­op­ers are do­ing may not al­ways be what’s best for us. Ev­ery developer is built dif­fer­ently with dif­fer­ent sets of goals and ob­jec­tives.”

A mem­ber of the Ur­ban Land In­sti­tute ( ULI), es­tab­lished in 1936 in Illi­nois, with nearly 30,000 mem­bers world­wide, Sarmiento brings to the fold ULI’s com­mit­ments, to name a few: Ex­plor­ing is­sues of ur­ban­iza­tion, con­ser­va­tion, sus­tain­able devel­op­ment; ad­vanc­ing land use poli­cies and de­sign prac­tices that re­spect the unique­ness of both built and nat­u­ral en­vi­ron­ments.

“Our city is cramped, with traf­fic get­ting worse. All these projects are great for the city and for the econ­omy, but overde­vel­op­ment will be harder for us to over­come in the fu­ture. In 10 years, I hope a new mas­ter plan for Cebu is made and im­ple­mented, one that sup­ports the real es­tate boom with­out for­get­ting the ca­pa­bil­i­ties of our city.”

As JEG Devel­op­ment Cor­po­ra­tion es­tab­lishes it­self as a premier niche developer, Sarmiento is bank­ing on an un­quan­tifi­able for­mula: his pa­tience. “Be­ing pa­tient and pick­ing what projects to em­bark on is key for us.”

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