MAK­ING A DIF­FER­ENCE IN A MAN’S WORLD

Sun Star Cebu Yearbook - - SPONSORED SUPPLEMENT - BY PATTY TABOADA PHO­TOG­RA­PHY BY KURT FICK AND ROBO FORMACION

Strength, re­siliency, ver­sa­til­ity— bam­boo is known for these qual­i­ties.

A rel­a­tively new player in Cebu’s realestate in­dus­try, home­grown developer Con­tempo Prop­erty Hold­ings Inc. ( CPHI) takes the qual­i­ties of bam­boo as an in­spi­ra­tion for its flag­ship project, the Bam­boo Bay Com­mu­nity, a one- hectare mod­ern Asian trop­i­cal themed devel­op­ment.

Bam­boo is crit­i­cal to the bal­ance of the at­mos­phere- it pro­duces 35 per­cent more oxy­gen and ab­sorbs five times more car­bon diox­ide than other plants. Some sources say mas­sive planting of bam­boo, prop­erly man­aged, may ac­tu­ally re­verse global warm­ing. This ev­er­green, the world’s fastest grow­ing plant, bends with the wind and yet is 22 per­cent stronger than steel-- amaz­ing facts for one that is ac­tu­ally a type of grass that can grow higher than some trees.

These qual­i­ties struck CPHI’s founder and CEO, Bev­erly Dayanan, a woman in a man’s world who boldly ven­tured into real es­tate and proved her met­tle in the mass hous­ing mar­ket. In five years, her out­fit sold al­most 3,000 house and lot pack­ages in 9 projects, rais­ing al­most 3 bil­lion in gross sales.

But she cast her eyes on the mid-in­come mar­ket and dreamt of im­prov­ing the lives of peo­ple look­ing for bet­ter liv­ing con­di­tions. In an­other bold move, Bev­erly dis­posed of her stake in the mass hous­ing com­pany and es­tab­lished CPHI in Fe­bru­ary 2012.

As a player in the new mar­ket, she as­sem­bled con­sul­tants with proven track records as her think tank. The re­sult is its dif­fer­en­ti­at­ing brand value: “Shap­ing com­mu­ni­ties of good neigh­bors”.

In a nut­shell, CPHI shall cre­ate com­mu­ni­ties de­signed to pro­vide bet­ter val­ues for res­i­dents that would be hall­marks of Con­tempo projects. Bam­boo Bay, for in­stance, is a one- hectare devel­op­ment with more than 30 per­cent set aside for the core of ameni­ties set amidst a bam­boo and fra­grant gar­den. Three tow­ers around this core have ready ac­cess to a gen­er­ously spaced club­house, which will fea­ture a swim­ming and wad­ing pool, sun­bathing deck, a gym and func­tion room, among other fa­cil­i­ties. What makes this com­mu­nity dif­fer­ent are spe­cial com­ple­men­tary ser­vices such as a cof­fee shop and com­mu­nity store

With her life ex­pe­ri­ences, as well as be­ing a condo- dweller for fif­teen years, Bev­erly has con­do­minium liv­ing fig­ured out first- hand. “The small things re­ally count,” she says. “All of these small things con­trib­ute to your ex­pe­ri­ence.”

Of course, there re­mains the chal­lenge of be­ing a woman in a man’s world.

It’s more than wear­ing three- inch heels to the con­struc­tion site when ev­ery­one’s in sneak­ers, although Bev­erly re­marks that, in it­self, is no easy feat.

Men may build houses, but it’s the women who make homes. That makes all the dif­fer­ence.

Bev­erly says, “Condo liv­ing, in our con­cept, is not lim­ited by the four walls of the in­di­vid­ual unit. Re­lax­ation, leisure, well­ness and sports ac­tiv­i­ties, so­cial in­ter­ac­tion with neigh­bors, or sim­ply hang­ing out are all part of the com­mu­nity life.

With the touch of a woman, it’s a dif­fer­ent dy­namic.

For Bev­erly, at the end of the day, it’s all about bam­boo: break­ing through ground as a del­i­cate shoot and reach­ing great heights, bend­ing with the wind and stay­ing rooted: strong, re­silient and ver­sa­tile.

GIV­ING “HOME- MAKER” A FRESH

SPIN. Bev­erly Dayanan founded and nur­tured a com­pany in a field tra­di­tion­ally dom­i­nated by men

HOLD­ING HER GROUND. Con­tempo Prop­erty Hold­ings Inc. CEO Bev­erly Dayanan takes the lead, whether in a board­room or a con­struc­tion site.

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