MAKING A DIFFERENCE IN A MAN’S WORLD
Strength, resiliency, versatility— bamboo is known for these qualities.
A relatively new player in Cebu’s realestate industry, homegrown developer Contempo Property Holdings Inc. ( CPHI) takes the qualities of bamboo as an inspiration for its flagship project, the Bamboo Bay Community, a one- hectare modern Asian tropical themed development.
Bamboo is critical to the balance of the atmosphere- it produces 35 percent more oxygen and absorbs five times more carbon dioxide than other plants. Some sources say massive planting of bamboo, properly managed, may actually reverse global warming. This evergreen, the world’s fastest growing plant, bends with the wind and yet is 22 percent stronger than steel-- amazing facts for one that is actually a type of grass that can grow higher than some trees.
These qualities struck CPHI’s founder and CEO, Beverly Dayanan, a woman in a man’s world who boldly ventured into real estate and proved her mettle in the mass housing market. In five years, her outfit sold almost 3,000 house and lot packages in 9 projects, raising almost 3 billion in gross sales.
But she cast her eyes on the mid-income market and dreamt of improving the lives of people looking for better living conditions. In another bold move, Beverly disposed of her stake in the mass housing company and established CPHI in February 2012.
As a player in the new market, she assembled consultants with proven track records as her think tank. The result is its differentiating brand value: “Shaping communities of good neighbors”.
In a nutshell, CPHI shall create communities designed to provide better values for residents that would be hallmarks of Contempo projects. Bamboo Bay, for instance, is a one- hectare development with more than 30 percent set aside for the core of amenities set amidst a bamboo and fragrant garden. Three towers around this core have ready access to a generously spaced clubhouse, which will feature a swimming and wading pool, sunbathing deck, a gym and function room, among other facilities. What makes this community different are special complementary services such as a coffee shop and community store
With her life experiences, as well as being a condo- dweller for fifteen years, Beverly has condominium living figured out first- hand. “The small things really count,” she says. “All of these small things contribute to your experience.”
Of course, there remains the challenge of being a woman in a man’s world.
It’s more than wearing three- inch heels to the construction site when everyone’s in sneakers, although Beverly remarks that, in itself, is no easy feat.
Men may build houses, but it’s the women who make homes. That makes all the difference.
Beverly says, “Condo living, in our concept, is not limited by the four walls of the individual unit. Relaxation, leisure, wellness and sports activities, social interaction with neighbors, or simply hanging out are all part of the community life.
With the touch of a woman, it’s a different dynamic.
For Beverly, at the end of the day, it’s all about bamboo: breaking through ground as a delicate shoot and reaching great heights, bending with the wind and staying rooted: strong, resilient and versatile.
GIVING “HOME- MAKER” A FRESH
SPIN. Beverly Dayanan founded and nurtured a company in a field traditionally dominated by men
HOLDING HER GROUND. Contempo Property Holdings Inc. CEO Beverly Dayanan takes the lead, whether in a boardroom or a construction site.