Yvet An­dalis: Power and per­son­al­ity

Ap­pleOne’s best- kept se­cret

Sun Star Cebu Yearbook - - SPONSORED SUPPLEMENT - BY EMILY JADE VALERO PHO­TOG­RA­PHY BY RUEL ROSELLO

You meet very few peo­ple in this world with the same un­ceas­ing en­ergy and ded­i­ca­tion as Ap­pleOne Prop­er­ties Inc. ex­ec­u­tive vice pres­i­dent Yvet An­dalis.

The com­pany’s true gem and its best- kept se­cret, she sin­gle- hand­edly made a new player in the real es­tate in­dus­try be­come a household name all in one year.

It seemed An­dalis didn’t have to break a sweat for Ap­pleOne to break into the in­dus­try so suc­cess­fully. It comes from her own nat­u­ral in­stincts, be­ing a sea­soned real es­tate pro­fes­sional and hav­ing held high po­si­tions in MB Vil­lar Group of Com­pa­nies, Ex­tra­Or­di­nary Devel­op­ment Cor­po­ra­tion, Fort Boni­fa­cio Devel­op­ment Cor­po­ra­tion, Metro Pa­cific Group and Ayala Land. She is also a li­censed real­tor in the United States.

In re­al­ity, she said it is a lot of hard work. But it is the kind of work that she loves do­ing.

“I lead a lean and mean op­er­a­tions and I am on top of ev­ery­thing from con­cept to pricing. But this is some­thing that I en­joy do­ing. This is not work at all,” she ex­plains.

New player, dis­tinct prod­uct

With over 80 con­do­minium projects in Cebu, Ap­pleOne was in a tough spot when it started. It eas­ily proved its grit with the suc­cess of its first project, the Ap­pleOne- Equicom Tower in Cebu Busi­ness Park, and then when it took on the rev­o­lu­tion­ary project called Ap­pleOne Banawa Heights.

“We have an in­no­va­tive project to start with,” An­dalis de­clares.

Ap­pleOne Banawa Heights is a distinctly-themed sub­di­vi­sion that of­fers the hy­brid con­cept of liv­ing in a con­do­minium and a sub­di­vi­sion. It of­fers three unique real es­tate con­cepts— the Tower, the Villa and the Man­sionette— that cater to the un­served mar­ket which is the mid­dle- class and an­swers the need for lo­ca­tion, ac­ces­si­bil­ity and am­biance.

Bold and brave

An­dalis is proud to say that they have a well- planned mar­ket­ing strat­egy.

“From the launch of the Ap­pleOne Banawa Heights project in Jan­uary 2013, we have made ev­ery ac­tiv­ity an in­come gen­er­at­ing ac­tiv­ity,” she re­veals.

Aside from its pres­ence in print, ra­dio, TV and on­line, Ap­pleOne mounted an in­ter­na­tional sales car­a­van. Its first stop was Dubai, which was a tremen­dous suc­cess. Just when they thought it couldn’t get any bet­ter, it did. Its sales car­a­van in the United States— San Fran­cisco, Los An­ge­les and Las Ve­gas were even big­ger suc­cesses!

An­dalis is poised to sus­tain the suc­cess and in­ter­est about the com­pany and its projects. This year it gets more ex­cit­ing as the Ap­pleOne team headed by An­dalis will hit Ja­pan, Aus­tralia and Canada.

“I need to outdo my­self ev­ery time,” she af­firms. And mark her word, she will.

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