LIV­ING LARGE

Prime time for the pri­vate, priv­i­leged lifestyle

Sun Star Cebu Yearbook - - COVER STORY - BY KATLENE O. CACHO PHO­TOG­RA­PHY BY AM­PER CAMPAÑA

WHEN the af­flu­ent go house hunt­ing, they don’t set­tle for any­thing less than what they de­serve. And that’s first- class liv­ing.

“They spend on houses with higher price tags be­cause they know ex­actly what they want— to come home to a com­mu­nity that en­sures the tran­quil en­vi­ron­ment of a very ex­clu­sive home,” said Bo­bette Ouano, mar­ket­ing head at Arce­nas Prop­er­ties.

“The high- end mar­ket is very de­tail- ori­ented, so lo­ca­tion is just one fac­tor. This mar­ket also con­sid­ers big­ness, lifestyle and views,” she said.

Cebu, a thriv­ing eco­nomic hub, gives high- end buy­ers wide op­tions on own­ing big homes, whether in the sub­urbs, close to the moun­tains, or beach­side.

Eight is enough

Lo­cated on the breezy hills of the 20- hectare Arce­nas Es­tate in Banawa is Casa Rosita Vil­las, a posh res­i­den­tial project with only eight mod­ern vil­las.

De­vel­oped by Han­du­manan Devel­op­ment Corp., the real es­tate divi­sion of the Arce­nas Group of Com­pa­nies, the 7.5- hectare devel­op­ment of sin­gle- de­tached homes on rolling ter­rain gives home­own­ers a good view of the hills and the sea, and a por­tion of Cebu City.

With a floor area of 362 square me­ters and lot area of 416 square me­ters, each villa at Casa Rosita goes for P24 mil­lion. The fully fur­nished model costs P33 mil­lion.

“A big space is what we of­fer our clients. For us, it’s the mean­ing of lux­u­ri­ous liv­ing,” said Ouano.

Ac­cord­ing to de­vel­op­ers, they are at­tract­ing a good mix of end- users and in­vestors, from high­pro­file pro­fes­sion­als from Cebu to for­eign­ers mar­ried to Filip­inas who love the idea of own­ing a piece of Cebu’s prime res­i­den­tial projects. Like the low- and mid­dle- in­come mar­kets, the af­flu­ent also pay on in­stall­ment ba­sis and max­i­mize other easy fi­nanc­ing schemes.

Sta­tus sym­bol

On top of ex­pe­ri­enc­ing first- class liv­ing, high- end buy­ers want their houses to re­flect their so­cial and fi­nan­cial stand­ing, ac­cord­ing to Audie Villa, AboitizLand as­sis­tant vice pres­i­dent for sales.

“Liv­ing in big- ticket houses re­flects who you are and how far you have come,” he said. “What this mar­ket looks for is a prime, pri­vate and priv­i­leged com­mu­nity to live in.”

Villa pointed to Priveya Hills, one of AboitizLand’s high- end prod­ucts, as a prime project be­cause of its lo­ca­tion, its fu­ture value of in­vest­ment, and the developer be­hind the project.

Priveya Hills is an ex­clu­sive 59.25hectare com­mu­nity lo­cated be­tween the vil­lages of Casili and Tawa­son in Man­daue City and Ba­cayan in Cebu City. The project of­fers home­own­ers pri­vacy since it is a low- den­sity devel­op­ment with an av­er­age of only 13 res­i­dences per hectare.

“Cebu is be­com­ing a busier metro. What we are of­fer­ing home­own­ers is a place they can call a ‘ real’ home where they can en­joy qual­ity time with their fam­ily,” said Villa.

The listed real es­tate firm said 45 per­cent of the com­mu­nity is com­posed of green open spa­ces, in­clud­ing a lin­ear park run­ning from north to south. Three hectares of the devel­op­ment have been ap­pro­pri­ated for parks and ponds, and nat­u­rally land­scaped slopes will cover over two hectares.

Villa said while some buy­ers in­tend to live in the prop­erty, oth­ers don’t.

“Some bought to flip the value of the in­vest­ment,” he said.

As of May 2013, the lots at Phases 1 and 2 of Priveya ranged in price from P6.3 mil­lion to P11.6 mil­lion at sizes rang­ing from 400 to 728 square me­ters.

The view

The af­flu­ent mar­ket also con­sid­ers the view when choos­ing a home. This, in part, is how Marco Polo Res­i­dences brings lux­ury condo liv­ing to new heights.

Marco Polo Res­i­dences is the five- tower res­i­den­tial con­do­minium com­plex ris­ing a few steps away from the five- star Marco Polo Plaza Cebu. It of­fers res­i­dents a breath­tak­ing view of the Mac­tan chan­nel and the bustling me­trop­o­lis.

HOME FOR THEM IS A WORTH­WHILE IN­VEST­MENT.

IT IS WHERE YOU SPEND MA­JOR­ITY OF YOUR TIME

An­other thing go­ing for it is that branded res­i­dences are an emerg­ing con­cept in the lux­ury seg­ment, where de­vel­op­ers tie up with in­ter­na­tional hos­pi­tal­ity ser­vices. Res­i­dents at Marco Polo Res­i­dences are treated like ho­tel guests as the devel­op­ment is man­aged by and re­ceives the world- class ser­vices of Marco Polo ho­tel.

As of July 2013, one- bed­room to four- bed­room units rang­ing in size from 36 to 226 square me­ters were val­ued from P3.3 mil­lion to P26 mil­lion.

Fed­eral Land Inc. se­nior vice pres­i­dent Den­nis Lim said the af­flu­ent will spend on ex­pen­sive con­do­mini­ums be­cause “home for them is a worth­while in­vest­ment. It is where you spend ma­jor­ity of your time. It is your refuge from the out­side world. It ap­pre­ci­ates in value, and it is some­thing you can pass on to fu­ture gen­er­a­tions.”

FIRST IS THE EX­CLU­SIV­ITY. IT IS UN­LIKELY THAT AN­OTHER SIM­I­LAR BUILD­ING WILL RISE IN THE NEIGH­BOR­HOOD

Go­ing ver­ti­cal

Due to lim­ited avail­abil­ity of land in the cities like Cebu, lux­ury res­i­den­tial prop­er­ties are grow­ing ver­ti­cally. The emer­gence of Cebu’s high- end res­i­den­tial con­do­minium projects like The Pad­gett Place, Marco Polo Res­i­dences and Park Point Res­i­dences shows that liv­ing in a high- rise has its ad­van­tages.

“First is the ex­clu­siv­ity. It is un­likely that an­other sim­i­lar build­ing will rise in the neigh­bor­hood,” said Gla­dys Ceniza, mar­ket­ing con­sul­tant for The Pad­gett Place by Cebu Green Peaks Devel­op­ment Inc.

The Pad­gett Place is said to be the first leisure con­do­minium in Cebu. It is lo­cated in an area that was home to the Amer­i­can agro-in­dus­tri­al­ist Cyrus John Pad­gett who re­tired in Cebu and of Cebu’s most priv­i­leged and il­lus­tri­ous fam­i­lies.

High- end con­do­mini­ums can pro­vide the lux­ury of space that lower- end con­do­mini­ums can’t, ac­cord­ing to Ceniza.

Green Peaks, for in­stance, built only one tower that oc­cu­pies one- third of a 3,500- square- me­ter prop­erty in Barangay Lahug, Cebu City to sur­round the project with ex­pan­sive green­ery. As of June 2013, its condo units were priced from P4.6 mil­lion for a one- bed­room condo unit to P18 mil­lion for a three­bed­room gar­den suite at the 25th floor. Vil­las at the ground floor were val­ued at P40 mil­lion.

MOD­ERN HOMES NOWA­DAYS ARE PACKED WITH FEA­TURES THAT MEET THE AS­PI­RA­TIONS OF THE HIGH- END MAR­KET

As­pi­ra­tions

Mod­ern homes nowa­days are packed with fea­tures that meet the as­pi­ra­tions of the high- end mar­ket like huge and mod­ern liv­ing spa­ces with pre­mium ad­dresses. De­vel­op­ers have also thought of pro­vid­ing land­scaped ter­race gar­dens, skyview bars, ex­clu­sive lounges, pri­vate swim­ming pools and easy ac­cess to malls as come- ons.

Pri­vate ac­cess to the city’s din­ing, shop­ping and en­ter­tain­ment des­ti­na­tions, for ex­am­ple, has caught the at­ten­tion of home buy­ers af­ter Ayala Land Premier in­tro­duced Park Point Res­i­dences, touted as an “ul­tra high- end class condo” on top of Ayala Cen­ter Cebu’s new wing.

On top of huge spa­ces, high­pro­file neigh­bors, bet­ter views and se­cu­rity, Ayala Land Sales Inc. mar­ket­ing man­ager Cat Martinez said, “com­fort, lux­ury and dis­tinc­tive lifestyle” are the other fac­tors that make pricey con­do­mini­ums sell.

Park Point Res­i­dences, with 255 res­i­dences, has lim­ited edi­tion units that boast of dis­tinc­tive ameni­ties like pri­vate pools and ex­pan­sive sky decks. Buy­ers may choose de­signed units rang­ing from one- bed­room to spe­cial three- bed­room units. As of July 2013, units were priced from P6.1 mil­lion to P48.7 mil­lion for unit sizes rang­ing from 61 to 238 square me­ters.

THE AF­FLU­ENT MAR­KET HAS HIGHER DIS­POS­ABLE IN­COME, AL­LOW­ING THEM TO BUY A SEC­OND HOUSE, A VA­CA­TION HOME IN PAR­TIC­U­LAR

Sec­ond home

For those seek­ing a re­sortin­spired va­ca­tion home, down south in Ar­gao town is the spa­cious Ar­gao Royal Palms.

Pri­mary Homes Inc. vice pres­i­dent for sales and mar­ket­ing Ramiro Espina said this high- end project, which has about 300 units, has at­tracted high- level pro­fes­sion­als, Filipino- Amer­i­can re­tirees and ex­pa­tri­ates.

“The af­flu­ent mar­ket has higher dis­pos­able in­come, al­low­ing them to buy a sec­ond house, a va­ca­tion home in par­tic­u­lar,” said Espina. “They are af­ter pres­tige, se­cu­rity and ex­clu­siv­ity.”

The 4.5- hectare Ar­gao Royal Palms devel­op­ment mixes a sub­ur­ban lifestyle with re­sortin­spired liv­ing. It fea­tures an ocean­front club­house with an in­fin­ity pool for an un­par­al­leled view of the sea and the neigh­bor­ing is­lands.

Ac­cord­ing to Espina, the devel­op­ment has a com­plete set of ameni­ties like sauna and jacuzzi, fit­ness gym, scenic jog­ging trail and an aqua golf range. As of July 2013, the two- and three- bed­room house units were go­ing for P3.2 mil­lion to P14 mil­lion at floor ar­eas of 80 to 218 square me­ters and lot ar­eas of 90 to 252 square me­ters.

He said the af­flu­ent are will­ing to spend be­cause they un­der­stand re­ward and value for money.

“This project is an at­trac­tive home of choice for those who sim­ply want to have a good and peace­ful place in a peace­ful town,” said Espina.

At the right home, ev­ery day can be a va­ca­tion.

POINT OF VIEW. THE HOMES

ON ROLLING TER­RAIN IN CASA

ROSITA VIL­LAS GIVE A GOOD

VIEW OF THE HILLS AND THE

SEA. BUT IN­SIDE THE VIL­LAS,

EACH SIT­TING ON MORE THAN

400 SQUARE ME­TERS OF LAND,

THE VIEW IS JUST AS GOOD.

PRI­VATE LIFE. WITH THE NUM­BER OF

HOMES KEPT TO A MIN­I­MUM AT PRIVEYA

HILLS, FAM­I­LIES CAN BE AS­SURED OF

PRI­VACY AND QUAL­ITY TIME WITH THEIR

FAM­I­LIES.

ELEGANT EX­PANSE. SAID TO BE THE FIRST

LEISURE CON­DO­MINIUM IN CEBU, THE

PAD­GETT PLACE SHOWS THAT EX­PANSE

AND LUX­URY DON’T HAVE TO BE ALIEN TO

CONDO LIV­ING.

HEAVEN- SENT. ATOP AYALA CEN­TER

CEBU, PARK POINT RES­I­DENCES OF­FERS

A POR­TAL TO SHOP­PING, DIN­ING AND

EN­TER­TAIN­MENT HEAVEN.

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