Buck Rich­nold Sia


Buck Rich­nold Sia is a vi­sion­ary in­spired by the past. “I am proud of my roots. That’s why I named my de­sign firm Zubu De­sign As­so­ci­ates, the for­mer name of our beloved city. As ar­chi­tects, we do not only draw, but we cre­ate new ideas to chal­lenge the old ty­pol­ogy.”

His work is a com­po­si­tion of form and func­tion, borne out of the re­al­iza­tion that ar­chi­tec­ture truly af­fects society. “It’s not just the art of de­sign­ing a build­ing. It af­fects an in­tel­lec­tual ap­proach from con­cep­tual to the doc­u­men­ta­tion and method­olo­gies right un­til the im­ple­men­ta­tion and con­tri­bu­tion as a phys­i­cal ex­pe­ri­ence that will al­most al­ways be a per­ma­nent part of the built en­vi­ron­ment.”

Gal­va­nized by the fam­ily motto “striv­ing for in­no­va­tion”, he stays true to the mod­ern and pro­gres­sive teach­ing of his men­tor, Alex Medalla, up to this day in his own prac­tice, al­ways evolv­ing, al­ways striv­ing to cre­ate a dif­fer­ence from con­ven­tions.

Sia is set­ting out to rein­vent and cause change. He is an op­ti­mist.

“I hope to have in­ter­na­tional ex­po­sure, bear­ing the name­sake of our city. Most im­por­tantly, I en­vi­sion that ar­chi­tec­ture, es­pe­cially in Cebu, shall have more re­search in­volved rather just sheer com­mer­cial­ism.

I would love to do some­thing that mat­ters in society; a cul­tural fa­cil­ity, a mu­seum, even econ­omy hous­ing that re­ally adds value to the qual­ity of life in the city.”

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