Click, Tap, Deal

Find­ing a home through a home page: sites, apps are chang­ing the real es­tate game for buy­ers, sellers alike

Sun Star Cebu Yearbook - - INFORMATION TECHNOLOGY - BY MARIA AR­MIE SHEILA GARDE

THE real es­tate in­dus­try in the Philip­pines has grown re­mark­ably in re­cent years, which is at­trib­uted to dif­fer­ent fac­tors, in­clud­ing a steady rise in the econ­omy.

Tech­nol­ogy is un­de­ni­ably a fac­tor in this growth, in ad­di­tion to the pri­vate and pub­lic in­vest­ments that play a ma­jor role in real es­tate’s devel­op­ment and promis­ing out­look. It’s a game- changer. While word of mouth and face- to- face trans­ac­tions still work, mar­ket­ing and pur­chas­ing real es­tate nowa­days can be done on­line, es­pe­cially with smart­phones, tablets and search en­gines.

Tech­nol­ogy opens to buy­ers and sellers alike an in­dus­try that, in the sec­ond quar­ter of 2013, gen­er­ated P81.3 bil­lion, at cur­rent prices.

This rep­re­sents a 20.9 per­cent growth from P67.2 bil­lion in the same quar­ter of 2012, ac­cord­ing to the Gross Value Added in Real Es­tate, Rent­ing and Busi­ness Ac­tiv­i­ties re­port of the Na­tional Sta­tis­ti­cal Co­or­di­na­tion Board ( NSCB).

Speak­ers at the Real Es­tate Expo in Au­gust 2013 shared up­beat fore­casts about real es­tate’s ex­pan­sion in Cebu, as its pop­u­la­tion rises and its in­for­ma­tion tech­nol­ogy and tourism sec­tors grow as well.

Lo­ca­tion re­mains im­por­tant, but the In­ter­net has changed some real es­tate prac­ti­tion­ers’ old ways of sell­ing prop­er­ties. Prospec­tive buy­ers can view and pur­chase prop­er­ties over the In­ter­net. Buy­ers and sellers’ guides in­habit web­sites and so­cial me­dia. Be­fore the prop­erty pre­sen­ta­tion and visit, trans­ac­tions can be ar­ranged by email.

Take a look at rent. ph, a web­site that pro­vides a na­tion­wide list of prop­er­ties for rent and prop­er­tyre­lated ser­vices for renters, prop­erty man­agers, agents and real es­tate own­ers.

a web­site that pro­vides a na­tion­wide list of prop­er­ties for rent and prop­erty- re­lated ser­vices for renters, prop­erty man­agers, agents and real es­tate own­ers.

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