Click, Tap, Deal
Finding a home through a home page: sites, apps are changing the real estate game for buyers, sellers alike
THE real estate industry in the Philippines has grown remarkably in recent years, which is attributed to different factors, including a steady rise in the economy.
Technology is undeniably a factor in this growth, in addition to the private and public investments that play a major role in real estate’s development and promising outlook. It’s a game- changer. While word of mouth and face- to- face transactions still work, marketing and purchasing real estate nowadays can be done online, especially with smartphones, tablets and search engines.
Technology opens to buyers and sellers alike an industry that, in the second quarter of 2013, generated P81.3 billion, at current prices.
This represents a 20.9 percent growth from P67.2 billion in the same quarter of 2012, according to the Gross Value Added in Real Estate, Renting and Business Activities report of the National Statistical Coordination Board ( NSCB).
Speakers at the Real Estate Expo in August 2013 shared upbeat forecasts about real estate’s expansion in Cebu, as its population rises and its information technology and tourism sectors grow as well.
Location remains important, but the Internet has changed some real estate practitioners’ old ways of selling properties. Prospective buyers can view and purchase properties over the Internet. Buyers and sellers’ guides inhabit websites and social media. Before the property presentation and visit, transactions can be arranged by email.
Take a look at rent. ph, a website that provides a nationwide list of properties for rent and propertyrelated services for renters, property managers, agents and real estate owners.
a website that provides a nationwide list of properties for rent and property- related services for renters, property managers, agents and real estate owners.