Kan­dama em­pow­ers Ifu­gao tra­di­tions

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LO­CAL de­sign­ers and so­cial en­trepreneurs were joined by celebrity guests, so­cialites, and dig­ni­taries on Au­gust 19 at the Axon Hall, Green Sun Ho­tel to re­vive indige­nous Ifu­gao weav­ing tra­di­tions through Kan­dama, a so­cial en­ter­prise that seeks to em­power the strug­gling Ifu­gao weavers through the cre­ation of modern pieces.

The group came to­gether un­der one goal: to sup­port the of­fi­cial launch of Kan­dama and sub­se­quently, pro­mote the Ifu­gao’s tra­di­tion and way of life while nur­tur­ing the ter­races that sus­tain them.

The var­i­ous Kan­dama col­lab­o­ra­tors were also present, in­clud­ing cel­e­brated de­signer John Rufo; fur­ni­ture de­signer Joco Cal­im­lim; footwear brand Ran­roe; the cre­ators of in­stant hi­jab, Azrul

Iz­zam of Ai­raz; Filipino watch­maker, Ibarra; and Sin­ga­porean leather bags so­cial en­ter­prise, No­mad. Mark Es­cay and En­gi­neer LA Sevilla of the Ju­nior Cham­ber In­ter­na­tional (JCI) Manila were also present for Kan­dama Man.

The event, an ini­tia­tive to re­vive the el­e­gance of cul­tural her­itage of Ifu­gao weav­ing with the cre­ation of clothes show­cas­ing the wo­ven prod­ucts, was also at­tended by Uni­ver­sity of the Philip­pines-Dil­i­man’s

res­i­dent eth­nic mu­sic & dance ensem­ble, Kon­tem­po­rary­ong Game­lan Pilipino (UP Kon­tra-GaPi). The ex­otic mu­sic played by UP Kon­tra-GaPi in­spired beauty and grandeur as Kan­dama pre­sented its stun­ning col­lec­tion.

Aside from the an­gel in­vestors and high net­worth in­di­vid­u­als who were at­tracted by its cause, Kan­dama

also got the sup­port of the Aus­tralian Col­lege of Hair De­sign and Beauty Manila for the event. As the first of its kind in the coun­try, this beauty school equips their at­ten­dees with in­ter­na­tional qual­i­fi­ca­tions in the in­tri­ca­cies, won­der, and bril­liance of makeup artistry which they used to show­case the el­e­gance of the wo­ven Kan­dama fab­ric.

Kan­dama’s founder, Victor Mari Baguilat Jr., also shared the vi­sion and mis­sion of the so­cial en­ter­prise - to trans­fer the art of weav­ing with the ageold de­signs of the Ifu­gao an­ces­tors to the younger gen­er­a­tion of women while ex­pand­ing the mar­ket, that the

women of Ju­lon­gan vil­lage in Kian­gan may have the com­mer­cial in­cen­tive to keep weav­ing.

Dur­ing the of­fi­cial launch event, Kan­dama’s founder em­pha­sized the need to em­ploy com­mer­cial strate­gies to ad­dress the weavers’ need for liveli­hood in be­tween the agri­cul­tural cy­cle. He also called for sup­port, that the women may have a for­mal train­ing cen­ter with all the ma­te­ri­als needed to learn about weav­ing.

To show your sup­port to the indige­nous Ifu­gao weavers, please call (0915) 732 - 8685 or visit the Kan­dama web­site.

Con­trib­uted photo

TRA­DI­TIONAL GARB. Eth­nic at­tires took cen­ter­stage dur­ing the of­fi­cial launch of Kan­dama which pro­motes the Ifu­gao’s tra­di­tion and way of life.

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