Codina to grace ‘Business of Football - Philippines’ confab
LALIGA’S top executive in Asia, Ivan Codina, will be one of the international speakers gracing the much anticipated ‘Business of Football - Philippines’, a one-day conference, sanctioned by the Philippine Football Federation (PFF) and organized by MMC Sportz, set to take place on May 18 at the New World Makati Hotel.
Codina, LaLiga’s Managing Director for South East Asia, Australia, Japan and South Korea, thinks that Asia is important for LaLiga, as the Philippines is a largely untapped market, including close to 11.3 million who are interested in football, with FCB as the top supported football club, with Real Madrid coming in at close 3rd.
LaLiga has also appointed a full-time representative in Manila since February this year.
Other top-notch speakers include AFC Head of MA Services Domeka Garamendi, SMG Insight Managing Director Frank Saez, The Azkals Team Manager Dan Palami, Globe Director for OIC, Citizenship and Advocacy Marketing Miguel Bermundo, Philippines Football League CEO Lazarus Xavier, Philippines Football Federation General Secretary Atty. Edwin B. Gastanes, Azkals Team Captain Phil Younghusband, Asian Replica Designs Founder & Owner Jonathan Mallinson, Quorum Group President & COO Jose S. Claudio, Jr. and MMC Sportz CEO Eric M. Gottschalk.
The event is organized by MMC Sportz Asia, best known for delivering the foremost annual SPIA Asia Asia’s Sports Industry Awards & Conference (www.spiaasia.com), recognizing and celebrating Asia’s top achievers within the sports industry.
The one-day Summit will bring together all the key stakeholders of the football community in the Philippines from the rights holders, football clubs, agencies, brands, media, retail, real estate, and of course, the fans. The overall objective is to educate and to discuss the current state of football in the Philippines, with the goal of being able to determine the strategy to make it the biggest spectator sport in the country.
The event will also feature a job fair, wherein participants can explore careers in football, learn from industry leaders, and get to network with key executives in the industry.
Delegate passes are available online at Platinumlist (The Business of Football Philippines) and priced at P2,750 for delegates and P1,500 for the student pass.