Co­d­ina to grace ‘Busi­ness of Foot­ball - Philip­pines’ con­fab

Sun.Star Baguio - - PRIMESPORTS -

LALIGA’S top ex­ec­u­tive in Asia, Ivan Co­d­ina, will be one of the in­ter­na­tional speak­ers grac­ing the much an­tic­i­pated ‘Busi­ness of Foot­ball - Philip­pines’, a one-day con­fer­ence, sanc­tioned by the Philip­pine Foot­ball Fed­er­a­tion (PFF) and or­ga­nized by MMC Sportz, set to take place on May 18 at the New World Makati Ho­tel.

Co­d­ina, LaLiga’s Man­ag­ing Direc­tor for South East Asia, Aus­tralia, Ja­pan and South Korea, thinks that Asia is im­por­tant for LaLiga, as the Philip­pines is a largely un­tapped mar­ket, in­clud­ing close to 11.3 mil­lion who are in­ter­ested in foot­ball, with FCB as the top sup­ported foot­ball club, with Real Madrid com­ing in at close 3rd.

LaLiga has also ap­pointed a full-time rep­re­sen­ta­tive in Manila since Fe­bru­ary this year.

Other top-notch speak­ers in­clude AFC Head of MA Ser­vices Domeka Gara­mendi, SMG In­sight Man­ag­ing Direc­tor Frank Saez, The Azkals Team Man­ager Dan Palami, Globe Direc­tor for OIC, Cit­i­zen­ship and Ad­vo­cacy Mar­ket­ing Miguel Ber­mundo, Philip­pines Foot­ball League CEO Lazarus Xavier, Philip­pines Foot­ball Fed­er­a­tion Gen­eral Sec­re­tary Atty. Ed­win B. Gas­tanes, Azkals Team Cap­tain Phil Younghus­band, Asian Replica De­signs Founder & Owner Jonathan Mallinson, Quo­rum Group Pres­i­dent & COO Jose S. Clau­dio, Jr. and MMC Sportz CEO Eric M. Gottschalk.

The event is or­ga­nized by MMC Sportz Asia, best known for de­liv­er­ing the fore­most an­nual SPIA Asia Asia’s Sports In­dus­try Awards & Con­fer­ence (www.spi­aa­sia.com), rec­og­niz­ing and cel­e­brat­ing Asia’s top achiev­ers within the sports in­dus­try.

The one-day Sum­mit will bring to­gether all the key stake­hold­ers of the foot­ball com­mu­nity in the Philip­pines from the rights hold­ers, foot­ball clubs, agen­cies, brands, me­dia, re­tail, real es­tate, and of course, the fans. The over­all ob­jec­tive is to ed­u­cate and to dis­cuss the cur­rent state of foot­ball in the Philip­pines, with the goal of be­ing able to de­ter­mine the strat­egy to make it the big­gest spec­ta­tor sport in the coun­try.

The event will also fea­ture a job fair, wherein par­tic­i­pants can ex­plore ca­reers in foot­ball, learn from in­dus­try lead­ers, and get to net­work with key ex­ec­u­tives in the in­dus­try.

Del­e­gate passes are avail­able on­line at Plat­inum­list (The Busi­ness of Foot­ball Philip­pines) and priced at P2,750 for del­e­gates and P1,500 for the stu­dent pass.

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