‘Coco’ and the guitar world
“Coco” made the acoustic/ classical guitar cool again. Or at least, it placed the dying instrument right in the middle of the plot, giving it an integral purpose to the story’s concept. It’s not entirely a good year for musical instruments.
While the build quality has tremendously improved due to the fact of sales pressure (initial thoughts after playing with a Gibson Les Paul Tribute 2017 and a Fender American Professional Stratocaster 2017), the sales numbers themselves are doing badly—at least according to multiple reports.
“Electric guitar makers are seeing their sales steadily plummet. Leading guitar companies Fender and Gibson are both in debt; Fender was forced to abandon a public offring in 2012, and Gibson’s annual revenue fell from $2.1 billion to $1.7 billion over just the last three years. Guitar Center, the largest chain of its kind, is $1.6 billion in the red,” said an article in qz.com.
The acoustic guitar is managing to stay relevant, popculture wise, thanks to Taylor Swift. But even Swift is shedding the country girl, guitar playing image and trading it for ‘80s synthesizers with the sound of her last two albums.
Here comes “Coco,” a box-offi hit around the world preaching how the guitar and a simple song can still touch souls. According to an article (as of yesterday) by The Associated Press, the fim “has already racked up a global gross of $280 million, including recordbreaking totals in Mexico and an impressive $75.6 million in China.”
Indeed, the fading guitar world in this age of digital music has a lot to thank “Coco” for. (Luis A. Quibranza III)