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Sun.Star Cagayan de Oro - - Billboard -

eading dig­i­tal so­lu­tions and telecom­mu­ni­ca­tions provider PLDT En­ter­prise, through its Small and Medium Busi­ness Group PLDT SME Na­tion, is mak­ing cash­less trans­ac­tions avail­able to more Filipino con­sumers, re­cently seal­ing a part­ner­ship with the Philip­pine Fran­chise As­so­ci­a­tion for the adop­tion of its PayMaya QR Code fa­cil­ity.

PFA is the coun­try’s largest fran­chise as­so­ci­a­tion that boasts of some of the most rec­og­niz­able lo­cal and in­ter­na­tional brands from var­i­ous in­dus­tries; PFA mem­bers in­clude in­dus­try gi­ants Bib­ingkini­tan, Fruit Magic, Goldilocks, Potato Cor­ner, 7-11 and Toby’s. PFA cham­pi­ons sus­tain­able fran­chis­ing for eco­nomic de­vel­op­ment and na­tion­build­ing.

With the im­ple­men­ta­tion of the PayMaya QR Code fa­cil­ity for cash­less and seam­less trans­ac­tions in some of PFA’s mem­bers, PLDT En­ter­prise con­tin­ues its vi­sion of em­pow­er­ing Filipino en­trepreneurs by pro­vid­ing them the most ad­vanced and tai­lor-fit tech­nolo­gies. The part­ner­ship with PFA also marks an­other mile­stone in PLDT’s jour­ney to­wards a fully dig­i­tized cus­tomer experience.

Rep­re­sen­ta­tives from PLDT En­ter­prise and PFA seal their newly-forged col­lab­o­ra­tion in the im­ple­men­ta­tion of the PayMaya QR Code with a sig­na­ture group hand­shake at the con­tract sign­ing in Ibiza Beach Club, Boni­fac­tio Global City, Taguig

Rep­re­sen­ta­tives from PLDT En­ter­prise and PFA seal their newly-forged col­lab­o­ra­tion in the im­ple­men­ta­tion of the PayMaya QR Code with a sig­na­ture group hand­shake at the con­tract sign­ing in Ibiza Beach Club, Boni­fac­tio Global City, Taguig

The PayMaya QR code gives con­sumers the ca­pa­bil­ity to make cash­less pay­ments by sim­ply scan­ning the QR code at the es­tab­lish­ment us­ing the PayMaya app. On the other hand, mer­chants do not need pay­ment hard­ware in or­der re­ceive PayMaya-en­abled cash­less pay­ments. Ad­di­tion­ally, for mer­chants, PayMaya sig­nif­i­cantly de­creases the risks as­so­ci­ated with han­dling cash pay­ments.

“To­day, a press­ing con­sumer de­mand is for an ef­fi­cient, ac­ces­si­ble and au­then­tic en­gage­ment re­tail experience. Driven by a fast-paced dig­i­tal time, this de­mand is grow­ing even more and busi­nesses have to re­spond and even go be­yond these ex­pec­ta­tions in real-time,” said Franklin Go, Chair­man at PFA.

“The in­tro­duc­tion of PLDT’s PayMaya QR code is a sig­nif­i­cant step for lo­cal en­ter­prises to be able to keep up with this de­mand, and set a whole new stan­dard in seam­less and dig­i­tally-driven cus­tomer experience.”

“We at the PLDT group have one goal— for all con­sumers to stay con­nected and to en­joy safe, se­cure and con­ve­nient seam­less pay­ment trans­ac­tions in their fa­vorite stores or out­lets, mak­ing shop­ping es­pe­cially this hol­i­day sea­son eas­ier and safer,” shared PayMaya Chief Op­er­at­ing Of­fi­cer and Manag­ing Di­rec­tor Paolo Az­zola.

FVP and Head of PLDT SME Na­tion, Mitch Loc­sin, ex­pressed his ex­cite­ment for the sig­nif­i­cance of this part­ner­ship: “PLDT has al­ways rec­og­nized and sup­ported PFA’s mis­sion and vi­sion for Filipino prod­ucts and fran­chises to grow into lo­cal and even global gi­ants. With the forging of this new deal, we un­der­score our sup­port for our val­ued part­ners at PFA and their ob­jec­tives through the con­tin­u­ous de­vel­op­ment and im­ple­men­ta­tion of break­through dig­i­tal so­lu­tions such as the PayMaya QR code.”35

Rep­re­sen­ta­tives from PLDT En­ter­prise and PFA pose for the press at the con­tract sign­ing for the im­ple­men­ta­tion of the PayMaya QR Code, mark­ing a key de­vel­op­ment to­wards a fully dig­i­tized cus­tomer experience in the Philip­pines

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