Swiss watchmaker, 2 tech firms cre­ate lux­ury smart­watch

Sun.Star Cebu Weekend - - Contents -

NEW YORK — A lead­ing Swiss watchmaker and two tech­nol­ogy ti­tans have com­bined forces to pro­duce a com­put­er­ized wrist­watch billed as the “world’s smartest lux­ury watch.”

Tag Heuer CEO Jean-Claude Biver said his com­pany has been build­ing me­chan­i­cal watches for 155 years but knew lit­tle about build­ing an In­ter­net­con­nected de­vice that younger buy­ers would want. So it part­nered with In­tel and Google in what he calls the “mar­riage of Watch Val­ley and Sil­i­con Val­ley.”

Var­i­ous man­u­fac­tur­ers have made watches us­ing Google’s An­droid Wear sys­tem but they typ­i­cally look more like mini com­put­ers on the wrist rather than a tra­di­tional watch.

Lux­ury comes with a price: Tag Heuer Con­nected starts sell­ing in the US on Mon­day for $1,500. By con­trast, the cheap­est An­droid Wear watch costs $129. Sales in Ja­pan be­gin next week and in other coun­tries in Europe and Asia by the end of Novem­ber. Ap­ple Watch has a lux­ury edi­tion, with a case made of gold, for $10,000 to $17,000. The reg­u­lar Ap­ple Watch starts at $349.

The Tag Heuer Con­nected adopted the com­pany’s Car­rera Cal­i­bre me­chan­i­cal de­sign and uses pre­mium ma­te­ri­als, in­clud­ing ti­ta­nium lugs and a scratch-re­sis­tant sap­phire crys­tal screen. Straps come in a choice of seven colors.

In­tel CEO Brian Krzanich said Tag Heuer showed his en­gi­neers the de­sign el­e­ments de­sired and worked with Google to tweak the An­droid Wear soft­ware for it.

“Our teams have brought what they are uniquely good at and have fused to­gether some­thing that is big­ger than the sum of its parts,” said David Sin­gle­ton, a vice pres­i­dent of engi­neer­ing at Google.


SMARTEST. Tag Heuer has part­nered with In­tel and Google to pro­duce the Tag Heuer Con­nected lux­ury watch, a com­put­er­ized wrist­watch billed as the “world’s smartest lux­ury watch.”

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