Lincoln reimagines Navigator SUV as big ‘personal sanctuary’
DETROIT — A spacious lounge on wheels.
That’s Ford Motor Co.’s vision for the Lincoln Navigator SUV, due for its first major redesign in a decade. With help from actor and spokesman Matthew McConaughey, the brand unveiled a concept version of the vehicle Wednesday at the New York International Auto Show.
The Navigator will drop some weight, helping fuel economy, but will still be a behemoth at more than 17-feet long. Executives say engineers took steps to erase what Navigator customers didn’t like and accentuate what they did. complexity. So they tried to create a “personal sanctuary” with large but supportive seats and a spacious feel. They made the dashboard less cluttered with only essential information such as vehicle speed on the display. Other information, such as the identity of a phone caller or a song on the radio, fades away after the first showing.
David Woodhouse, design director for the Lincoln brand, said they went for “a beautiful lounge-like space for the occupants.”
Lincoln has largely missed the luxury big SUV boom that happened in part because of cheap gasoline. The brand sold only about 12,000 Navigators last year while its main competitor, General Motors’ Cadillac brand, sold almost 36,000 Escalades. The Navigator, based on truck underpinnings, has been updated but not completely
SPACIOUS, RELAXING. At more than 17-feet long, the Lincoln Navigator Concept will be a behemoth, but a less-cluttered, relaxing SUV with large and supportive seats and spacious feel.