Study shows nearly 50% of mo­bile users only use voice, SMS ser­vices

Sun.Star Pampanga - - TECHNEWS! -

MADRID -- Around half of the peo­ple who use mo­bile phones still only use them for just con­ver­sa­tions and tra­di­tional SMS text mes­sages, a study pub­lished on Wed­nes­day re­vealed.

The study con­ducted by GSMA In­tel­li­gence in the lead up to the 2017 Mo­bile World Congress in Barcelona iden­ti­fies four groups of mo­bile phone users.

Th­ese are: afi­ciona­dos (peo­ple who must use their phones), prag­ma­tists, net­work­ers and talker s.

Talk­ers are con­sid­ered to be the least en­gaged mo­bile users and only use their phones to ei­ther made calls or to send text mes­sages. De­spite ad­vances in tech­nol­ogy, they still make up 47 per­cent of the mar­ket, the study found.

GSMA, which is the com­pany that rep­re­sents the in­ter­ests of mo­bile users world­wide, be­lieves this num­ber will drop to 29 per­cent as users see the ef­fects of "ad­vances in mo­bile innovations, af­ford­abil­ity and avai l abi l i t y."

Tra­di­tional SMS mes­sages are still more pop­u­lar than in­ter­net pro­to­col mes­sag­ing in places such as France and the United States.

Along with South Korea and Qatar, the United States is one of the most im­por­tant mar­kets in terms of mo­bile en­gage­ment, the study showed.

The study also threw up some sur­pris­ing facts, such as in Kenya and Tan­za­nia, one in five adult mo­bile phone own­ers use their phone for fi­nan­cial ser­vices, while in In­dia there is an im­por­tant gen­der gap with women 43 per­cent less likely than men to use mo­bile in­ter­net. (PNA)

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