Not in his usual gray t-shirt, jeans

Sun.Star Pampanga - - OPINOIOPNINION - NINI B. CABAERO

MARK Zucker­berg ap­peared be­fore the United States Congress in a busi­ness suit, so un­like his usual at­tire of jeans and gray shirt, to ad­dress ques­tions from el der s.

Zucker­berg, the epitome of the young, tech-con­sumed gen­er­a­tion, was not an­nounc­ing a Face­book al­go­rithm change but an­swer­ing ques­tions from se­na­tors, from a gen­er­a­tion not so­cial me­dia-savvy at all. How does Face­book earn when it’s free? What kind of data does it col­lect? What are cook­ies, the kind you can’t eat? These were some of the items raised.

The US Congress is in­ves­ti­gat­ing re­ports that Bri­tish con­sul­tancy firm Cam­bridge An­a­lyt­ica col­lected in­for­ma­tion on 87 mil­lion un­sus­pect­ing Face­book users. Is­sues raised were on pri­vacy rights and pos­si­ble leg­is­la­tion to limit the shar­ing of per­sonal in­for­ma­tion. Zucker­berg an­swered the ques­tions and, when he can’t, he promised his team would look into it.

The Philip­pines has an in­ter­est in this con­tro­versy as it topped the list of coun­tries with the most time spent on so­cial me­dia each day. With 47 per­cent of Filipinos as ac­tive so­cial me­dia users, there could be a lot of per­sonal in­for­ma­tion shared or used by com­pa­nies like Cam­bridge An­a­lyt­ica with­out the users’per­mis­sion.

The Philip­pine’s Na­tional Pri­vacy Com­mis­sion wrote to Zucker­berg ask­ing him to ex­plain the data breach and what the op­tions are for the 1.18 mil­lion Filipino users whose in­for­ma­tion was used by Cam­bridge An­a­lyt­ica. The coun­try must take a role in the data breach in­ves­ti­ga­tion be­cause of the num­ber of Filipinos vic­tim­ized and the wide reach of Face­book in the coun­try.

Zucker­berg may have to wear a busi­ness suit far longer than he imag­ined to ad­dress the breach in coun­tries out­side of the United St at es.

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