Not in his usual gray t-shirt, jeans
MARK Zuckerberg appeared before the United States Congress in a business suit, so unlike his usual attire of jeans and gray shirt, to address questions from el der s.
Zuckerberg, the epitome of the young, tech-consumed generation, was not announcing a Facebook algorithm change but answering questions from senators, from a generation not social media-savvy at all. How does Facebook earn when it’s free? What kind of data does it collect? What are cookies, the kind you can’t eat? These were some of the items raised.
The US Congress is investigating reports that British consultancy firm Cambridge Analytica collected information on 87 million unsuspecting Facebook users. Issues raised were on privacy rights and possible legislation to limit the sharing of personal information. Zuckerberg answered the questions and, when he can’t, he promised his team would look into it.
The Philippines has an interest in this controversy as it topped the list of countries with the most time spent on social media each day. With 47 percent of Filipinos as active social media users, there could be a lot of personal information shared or used by companies like Cambridge Analytica without the users’permission.
The Philippine’s National Privacy Commission wrote to Zuckerberg asking him to explain the data breach and what the options are for the 1.18 million Filipino users whose information was used by Cambridge Analytica. The country must take a role in the data breach investigation because of the number of Filipinos victimized and the wide reach of Facebook in the country.
Zuckerberg may have to wear a business suit far longer than he imagined to address the breach in countries outside of the United St at es.