Tess Laus and Max's Group grow suc­cess­ful fran­chise in Pam­panga

Sun.Star Pampanga - - TALK OF THE TOWN! LIFESTYLE! - BY ERIKA MARIEL B. GINES (Press Re­lease)

TESS LAUS of the City San Fer­nando, Pam­panga felt a sense of re­spon­si­bil­ity to help her prov­ince re­cover after it was dev­as­tated by the cat­a­clysmic erup­tion of Mt. Pi­natubo more than 20 years ago, leav­ing thou­sands home­less and hun­dreds of busi­nesses de­stroyed.

The op­por­tu­nity to do so came when her hus­band, Levy, met with the fa­ther of Robert F. Trota, Pres­i­dent and CEO of Max’s Group, Inc. (MGI) to dis­cuss the com­pany’s plans to ex­pand through fran­chis­ing.

It was an easy de­ci­sion for the cou­ple as they saw that there was much po­ten­tial in work­ing with MGI, es­pe­cially in help­ing them achieve their goals of re­ha­bil­i­tat­ing Pam­panga.

“When Robert’s fa­ther said that they were open­ing Max’s to fran­chis­ing, we jumped on the op­por­tu­nity. The first lo­ca­tion we had in mind was the old Villa del Sol branch in San Fer­nando, and it took us about two months to re­ha­bil­i­tate the store since it was de­stroyed by la­har,” Tess Laus shares.

“We re­ally wanted the Ka­pam­pan­gans to get ex­cited again with the open­ing of Max’s Restau­rant, as we want them to have a place where they can all feel at home and en­joy de­li­cious, real food with loved ones,” she adds.

Tess Laus and her hus­band truly ap­pre­ci­ated how Max’s and MGI have al­ways placed tremen­dous im­por­tance on qual­ity as­sur­ance for both food and ser­vice, and the com­mit­ment they have in en­sur­ing that fran­chisees did the same.

As their store reached greater suc­cess, the Laus fam­ily opened three more Max’s Restau­rant branches: one in Ca­banat­uan, an­other in Clark, and one more branch in the City of San Fer­nando, this time at SM City Pam­panga.

When MGI ex­panded its port­fo­lio with the ac­qui­si­tion of the Pan­cake House Group, they did not hes­i­tate to get on board, open­ing two Pan­cake House branches, one Yel­low Cab and one Den­cio’s, all within the span of eight months, from Oc­to­ber 2017 to June 2018.

This year, MGI is fo­cus­ing on a fran­chis­ing-led busi­ness model to drive ex­pan­sion and im­prove ac­ces­si­bil­ity. By fran­chis­ing its core brands with part­ners such as the Laus fam­ily the move will lever­age on Max’s Group’s brand eq­uity, op­er­a­tional ex­per­tise, and scale to pro­pel store net­work ex­pan­sion and bring its loved brands closer to more customers.

TEAM PAN­CAKE HOUSE-CLARK. Tess Laus to­gether with Pan­cake House-Clark ex­ec­u­tives, staff, and kitchen team pose for a photo op dur­ing the ven­ture's for­mal inau­gu­ra­tion and bless­ing last June.

ALL SMILES.Tess Laus joins staff from Max's Restau­rant at SM City Ca­banat­uan.

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