Jew­elry line for the young

The Freeman - - FRONT PAGE - Ehda M. Da­gooc, Staff Mem­ber

Ce­buana fine jew­elry de­signer Gla­dys Young, bet­ter known as ‘G’, will be launch­ing a new prod­uct line aimed at help­ing the young breed of cus­tomer base to ap­pre­ci­ate jew­elry-in­vest­ments.

Young, who is known for her in­tri­cate, cus­tom-made, avant-garde fine jew­elry pieces, car­ry­ing the Ver­o­brand, is cre­at­ing another brand name, pur­posely for younger, yet classy cus­tomers and it will be known as the Ve fine jew­elry line.

Vero is an Ital­ian word, which means "true." Set to be made avail­able in the first quar­ter next year,Young said that the mar­ket for fine jew­elry is on the con­stant high, how­ever, there is a need to reach out to the younger seg­ment by pro­vid­ing them with af­ford­able pieces and de­signs that suit their life­style.

Young's Vero col­lec­tion is more pop­u­lar in the higher and lux­u­ri­ous seg­ment of fine jew­elry col­lec­tors and the stylish class mar­ket in Cebu, due to its unique and per­sonal de­signs that are most of­ten uniquely made for a par­tic­u­lar owner.

In an in­ter­view with Young, she said that un­like the Vero col­lec­tion, which are priced much higher due to its com­po­si­tion of 18-karat gold mixed­with­gem­stones­like­multi-col­ored­di­a­monds, the up­com­ing Ve brand will play within the 14karat base tweak­ing her sig­na­ture of del­i­cate, dainty, con­tem­po­rary de­signs.

But be­fore the in­tro­duc­tion of Ve fine jew­elry brand, home­grown, ar­ti­sanal fine jew­elry line Vero is re­leas­ing its 2017 Hol­i­day Col­lec­tion dubbed "Art Storm".

Ac­cord­ing to Young, this by-in­vi­ta­tion-only trunk show slated on Oc­to­ber 18 and 19 in Manila and Oc­to­ber 21 in Cebu will show­case her oneof-a-kind pieces - from neck­laces to bracelets and cuffs - hand­crafted for the mod­ern woman.

Her fine jew­elry busi­ness, which started in 2014, has al­ways been about her per­sonal touch, and the life­style of a buyer.

Mostly do­ing cus­tom-made, per­son­al­ized, Young said she usu­ally de­signs a piece that speaks loudly about the owner, "I need to know their life­style."

For her own de­signs, she said Vero only makes at most five pieces of the same de­sign, or even less, as the busi­ness is more driven by her pas­sion and re­spect for art.

Coming from a fam­ily of artists, Young veers away from tak­ing in­spi­ra­tion from fash­ion mag­a­zines or trends, and in­stead takes her ideas from the curves, ge­om­e­try, char­ac­ter, and grace of ar­chi­tec­tural de­tails, paint­ings, and sculp­tures, she said.

Young is one of the very few artists in Cebu that ven­tures into the avant-garde fine jew­elry de­sign busi­ness.

Her col­lec­tions are also on dis­play in the Vero and Jun Es­cario Bou­tique at the lobby of Cebu City Mar­riott Ho­tel.

EHDA M. DA­GOOC

Ce­buana fine jew­elry de­signer Gla­dys Young will be cre­at­ing another brand name, pur­posely for younger, yet classy cus­tomers and it will be known as the Ve fine jew­elry line.

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