ARMANI/CASA CAPTURES THE SOUTH EAST ASIAN LUX­URY MAR­KET WITH CEN­TURY SPIRE PROJECT IN MANILA

The Philippine Star - - FEATURES -

The af­flu­ent in South­east East Asia has had a steady stock of lux­ury res­i­dences to buy into for years. But un­til re­cently, it has not en­coun­tered one from one of the most es­teemed names in lux­ury fur­nish­ings and in­te­rior de­sign, Armani/Casa.

The ar­rival of Cen­tury Spire in 2014, as the first lux­ury mixe­duse tower in the re­gion to be de­signed by the world- lead­ing Ital­ian brand of Gior­gio Armani, has truly been a de­sired ad­di­tion to the lux­ury prop­erty mar­ket. The project con­tin­ues to draw in­ter­est from af­flu­ent Filipinos and for­eign na­tion­als, with the high­est con­cen­tra­tion in Asia.

“Ex­cite­ment al­ways sur­rounds ex­cep­tional de­vel­op­ments and es­pe­cially so if its value is mag­ni­fied by a de­sign brand that is revered the world over. Through its re­mark­able in­te­rior de­sign for Cen­tury Spire, Armani/ Casa per­fectly captures the Asian mar­ket with finer tastes in lux­ury,” said Cen­tury Prop­er­ties Group Man­ag­ing Di­rec­tor Rob­bie An­to­nio.

The de­sign stu­dio’s projects in Asia in­clude the Maçka Res­i­dences in Is­tan­bul and the World Tow­ers in Mumbai. Manila, Philip­pines is join­ing this pres­ti­gious col­lec­tion of Armani/Casa In­te­rior De­sign Stu­dio cre­ations through the Cen­tury Spire project, un­der­scor­ing the coun­try’s ma­tu­rity in view of global lux­ury.

“De­vel­op­ers like Cen­tury Prop­er­ties Group have pro­jected the real es­tate sec­tor in its full ma­tu­rity, chang­ing Manila’s ur­ban land­scape and help­ing to make the coun­try a top des­ti­na­tion world­wide,” said Armani.

For Cen­tury Spire’s res­i­den­tial com­po­nent, Armani/ Casa is re­spon­si­ble for the de­sign of com­mon spa­ces and ameni­ties, which in­clude the grand lobby, li­brary, swim­ming pool with juice bar and re­lax­ation area, as well as the spa, gym, and fit­ness ar­eas. In ad­di­tion, on re­quest, res­i­den­tial apart­ments can be de­liv­ered with full Armani/Casa in­te­rior de­sign, fin­ish and fur­ni­ture as a spe­cial com­mis­sion.

Com­ple­ment­ing the el­e­gance of Armani/Casa’s in­te­rior de­sign for Cen­tury Spire is the equally ar­rest­ing tower ar­chi­tec­ture con­ceived by the renowned ar­chi­tec­ture firm Stu­dio Daniel Libe­skind. Armani said, “I’m in­ter­ested in the di­a­logue be­tween two com­pa­nies that have dif­fer­ent ‘lan­guages’: that of a rig­or­ous Armani style and the un­pre­dictable style of ar­chi­tec­ture called “de­con­struc­tive”, with shapes that seem to break the rules. I also find it very in­ter­est­ing that this di­a­logue takes place in an emerg­ing and promis­ing con­text like the Philip­pines.”

An artist’s ren­der of the mixed-use de­vel­op­ment Cen­tury Spire, with floors ded­i­cated to Grade A of­fices

Cen­tury Spire Liv­ing Area of a 2BR Apart­ment

Cen­tury Spire Fully-up­graded 1BR Apart­ment

Daniel Libe­skind, Gior­gio Armani and Rob­bie An­to­nio

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