Toyota dealership groundbreaks in Subic

Toyota Subic Inc. ( TSI) is investing P150 million to put up a new multi-level showroom and service center at the Subic Bay Freeport expected to further support sales growth of the country’s largest automotive player.

The 10,000- square meter facility recently broke ground and is expected to be fully operational by December this year.

TSI is a joint venture among GT Capital Auto Dealership Holdings Inc., JBT Global Holdings Inc. and Toyota Motor Philippines Corp.

“Opening a new facility is always paved with many difficulties. Nothing really is ever easy at the start, even with a product with key competitive advantages of quality, affordability, and worry free ownership. It is still backed up with required huge capital funding, strategic location, state-of-theart facilities, and exemplary employees,” TSI chairman David Go said.

Toyota has been the top selling brand for passenger and commercial vehicles in the country since 2002.

“Toyota holds a 40 percent share of the Philippine market as of December 2016, with a unique and distinguished dealership personality that they enjoy exploring,” TSI president Jose Tan Jr. said.

Toyota sold 14,542 units last month, a 55.7 percent improvement from the same month last year.