Cebu Mar­riott Ho­tel re­brand­ing as Seda

The Philippine Star - - BUSINESS - – Iris Gon­za­les

AyalaLand Ho­tels and Re­sorts Corp. is re­brand­ing its Cebu City Mar­riott Ho­tel un­der its own hos­pi­tal­ity brand Seda.

Of­fi­cials said yes­ter­day AHRC’s con­tract with Mar­riott In­ter­na­tional Ho­tels to man­age Cebu City Mar­riott Ho­tel would end this year.

AHRC pres­i­dent and CEO Al Le­gaspi lauded Cebu City Mar­riott’s con­sis­tent per­for­mance over the past 20 years and for spurring the growth of the Cebu Busi­ness Park and the rest of the city as a global busi­ness cen­ter.

“Seda in Cebu Busi­ness Park will be our big­gest ho­tel in the Visayas which is but fit­ting given Cebu City’s trans­for­ma­tion as a global busi­ness cen­ter,” Le­gaspi said.

“Seda, which now has 1,255 rooms through­out the coun­try, is ready to fill the needs of Cebu Busi­ness Park lo­ca­tors and vis­i­tors,” he added.

Aside from the re­branded Mar­riott ho­tel, AHRC is also con­struct­ing another Seda ho­tel in­side the pop­u­lar Cebu IT Park. It will be the first Seda ho­tel and ser­viced apart­ment com­plex out­side of Metro Manila. The Cebu IT Park prop­erty is set to be com­peted in 2019

Both ho­tels will up­hold the Seda brand pil­lars of a strate­gic lo­ca­tion close to shops and restau­rants within a vi­brant Ayala Land mixe­duse de­vel­op­ment com­bined with ser­vice at par with global stan­dards that draws from in­nate Filipino hos­pi­tal­ity, of­fi­cials said.

The Ayala Group launched Seda in 2012 and has since grown the brand na­tion­wide.

Aside from Boni­fa­cio Global City, it also has prop­er­ties in Ca­gayan de Oro City, Davao City, Iloilo City, Nu­vali in Laguna, and Que­zon City, where it re­cently opened the big­gest ho­tel in the city with 438 rooms, a ball­room and pres­i­den­tial suite.

The Ayala Group said the Seda brand calls for an ag­gres­sive ex­pan­sion pro­gram that will dou­ble the cur­rent room in­ven­tory in the next two years.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.