Mazda Jinba It­tai Academy opens doors to the pub­lic

The Philippine Star - - MOTORING -

Mazda’s trade­mark ve­hi­cle de­sign and en­gi­neer­ing phi­los­o­phy, which lit­er­ally trans­lates to “horse and rider as one,” is set to be the high­light of the first ever Jinba It­tai Academy pub­lic test drive ac­tiv­ity hap­pen­ing this November 23 to 26 at the cor­ner of 38th and 9th streets, near Up­town Mall at the Boni­fa­cio Global City in Taguig.

The four-day event will see the lat­est Mazda SKYACTIV mod­els take on the spe­cially de­signed Jin­bai It­tai course. Mazda’s cross­over lineup will make its test drive de­but with the all-new CX-9 7-seater, the all-new CX-5 com­pact, and the re­freshed 2018 CX-3 sub­com­pact cross­over on hand for cus­tomers to feel and ex­pe­ri­ence.

The Mazda 6, the Mazda3 and the Mazda2 cars will like­wise be avail­able for test drive in the cir­cuit de­signed to demon­strate ve­hi­cle features that en­hance the con­nec­tion be­tween the driver and his car. All cur­rent mod­els are now equipped with Mazda’s lat­est G-Vec­tor­ing Con­trol tech­nol­ogy which im­proves steer­ing re­sponse and de­liv­ers higher lev­els of driver and pas­sen­ger com­fort.

“Jinba It­tai is Mazda’s guid­ing prin­ci­ple in its quest to achieve height­ened driv­ing en­joy­ment to­gether with a pre­mium pas­sen­ger rid­ing ex­pe­ri­ence,” shares Steven Tan, pres­i­dent and CEO of Ber­maz Auto Philip­pines, the ex­clu­sive dis­trib­u­tor of Mazda ve­hi­cles in the coun­try. “Mazda brings the driver and his car to­gether through this fun­da­men­tal en­gi­neer­ing phi­los­o­phy so the ex­pe­ri­ence be­hind the wheel can be fun while, at the same time, less tir­ing for all rid­ing pas­sen­gers. This unique feel­ing is what we want our cus­tomers to dis­cover dur­ing their time at the Jinba It­tai Academy.”

Aside from the in­for­ma­tive test drive ses­sions, cus­tomers will learn from Mazda Ja­pan-trained Jinba It­tai in­struc­tors about each ve­hi­cle’s de­sign in­no­va­tions that con­trib­ute to de­liver the sig­na­ture Mazda driv­ing ex­pe­ri­ence. Ten­time Philip­pine National Rally Cham­pion, Vip Isada, and his crew of driv­ing in­struc­tors, will guide cus­tomers as they tune their senses to feel the sub­tleties in move­ment and ve­hi­cle dy­nam­ics of each Mazda model.

Cus­tomers will also be en­ti­tled to pro­mo­tions ex­clu­sive to the event, all of which are de­signed to make pur­chas­ing a Mazda ve­hi­cle eas­ier and more re­ward­ing. On­site special deals will also be avail­able to those who make reser­va­tions dur­ing the event.

The pub­lic is en­cour­aged to visit the Jinba It­tai Academy test drive ac­tiv­ity from November 23 to 26 to drive, feel and ex­pe­ri­ence the emo­tional bond be­tween car and driver that only Mazda can de­liver.

Ber­maz Auto Philip­pines, Inc. is the ex­clu­sive dis­trib­u­tor of Mazda ve­hi­cles and parts in the Philip­pines. Its cur­rent prod­uct lineup now in­cludes the Mazda2 sub-com­pact sedan and hatch­back, the Mazda3 com­pact sedan and hatch­back, the Mazda6 full-size ex­ec­u­tive sedan and sports wagon, the CX-3 freestyle cross­over, the all-new CX-5 five-seater and the all-new CX-9 seven-seater pre­mium crossovers, the MX-5 2-seater sports road­ster and the BT-50 pickup truck.

There are 19 Mazda 3S deal­er­ships lo­cated across the Philip­pines and Metro Manila – Mazda Green­hills, Mazda Pasig, Mazda Que­zon Av­enue, Mazda North EDSA, Mazda Makati, Mazda Ala­bang, Mazda Otis, Mazda Cavite, Mazda Sta. Rosa, Mazda Pulilan, Mazda Pam­panga, Mazda Dagu­pan, Mazda Ca­banat­uan, Mazda Tar­lac, Mazda Ne­gros, Mazda Cebu, Mazda Iloilo, Mazda Ca­gayan De Oro and Mazda Davao.

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