Bata goes from the Bullets to Astroboy and Julien David
The Bata Heritage Pop-Up Shop in SM Makati recently showcased the classic Bata Tennis shoes from India and Bata Bullets sneakers from the USA, along with limitededition collaborations featuring Astroboy and Julien David. These are also heritage shoes with fascinating stories.
When founder Tomas Bata first traveled to India in 1929, he saw many people working barefoot. He vowed to develop his life vision “to shoe mankind.” Bata opened its Batanagar factory near Calcutta in 1934 and first manufactured the Bata Tennis in 1936, a very affordable, simple canvas shoe for schoolchildren to wear for their P.E. classes. Through the decades, Bata has sold over half a billion pairs of Bata Tennis shoes in India across all walks of life. Bata Tennis is still proudly made 80 years later and contributes to Bata’s trusted reputation for quality, comfort, and value.
As part of the Bata tradition of making shoes adapted to local conditions, it was only fitting that in 1964, the Bata factory in Belcamp, Maryland, US would make basketball sneakers for the local NBA team, the Baltimore Bullets. The Bata Bullets became so popular that Bata started making different Bullet lines across different sports like wrestling,soccer,andcyclingbeforetheshoeswere discontinued in the mid-1970s. Long considered underground cult classics of the sneaker scene, the Bata Bullets got a relaunch for spring-summer 2016,atestamenttothecompany’srichhistoryand enduring values.
To celebrate its 120th anniversary in 2014, Bata launched its Bata Heritage Collection to showcase heritage products from its vast archives of shoes that had a real impact in many countries. The collection has since toured the world, and — for the Manila run — Bata Heritage director Charles Pignal, who is a great grandson of founder Tomas Bata, attended the event to “share with Filipino customers Bata Heritage’s slightly different approach to Bata’s history, Bata’s values, Bata’s authenticity.”
Currently, Bata is present in 70 countries, and operates over 5,000 international retail stores. The brand sells more than one million pairs of shoes a day. In the Philippines, Bata has stores in SM Megamall, SM City Bacoor, SM Makati and SM Mall of Asia. Bata is also available at the SM Stores.
For details, visit Bata Philippines on Facebook, Instagram, and YouTube (@BataPhilippines. #BataPH #ComfortableWithIt).
Bata country head Rabi Hasnabi and Bata Heritage director Charles Pignal with TV host Janeena Chan and model Akiko Abad
Starting as sneakers for Maryland’s local NBA team, the Baltimore Bullets, Bata Bullets are considered underground cult classics on the sneaker scene.