Bata goes from the Bul­lets to Astroboy and Julien David

The Philippine Star - - LIFESTYLE -

The Bata Her­itage Pop-Up Shop in SM Makati re­cently show­cased the clas­sic Bata Tennis shoes from In­dia and Bata Bul­lets sneak­ers from the USA, along with lim­it­ededi­tion col­lab­o­ra­tions fea­tur­ing Astroboy and Julien David. These are also her­itage shoes with fas­ci­nat­ing sto­ries.

When founder To­mas Bata first trav­eled to In­dia in 1929, he saw many peo­ple work­ing bare­foot. He vowed to de­velop his life vi­sion “to shoe mankind.” Bata opened its Batana­gar fac­tory near Cal­cutta in 1934 and first man­u­fac­tured the Bata Tennis in 1936, a very af­ford­able, sim­ple can­vas shoe for school­child­ren to wear for their P.E. classes. Through the decades, Bata has sold over half a bil­lion pairs of Bata Tennis shoes in In­dia across all walks of life. Bata Tennis is still proudly made 80 years later and con­trib­utes to Bata’s trusted rep­u­ta­tion for qual­ity, com­fort, and value.

As part of the Bata tra­di­tion of mak­ing shoes adapted to lo­cal con­di­tions, it was only fit­ting that in 1964, the Bata fac­tory in Bel­camp, Mary­land, US would make bas­ket­ball sneak­ers for the lo­cal NBA team, the Bal­ti­more Bul­lets. The Bata Bul­lets be­came so pop­u­lar that Bata started mak­ing dif­fer­ent Bul­let lines across dif­fer­ent sports like wrestling,soc­cer,and­cy­cling­be­fore­theshoeswere dis­con­tin­ued in the mid-1970s. Long con­sid­ered un­der­ground cult clas­sics of the sneaker scene, the Bata Bul­lets got a re­launch for spring-sum­mer 2016,at­es­ta­ment­tothe­com­pany’srich­his­to­ryand en­dur­ing val­ues.

To cel­e­brate its 120th an­niver­sary in 2014, Bata launched its Bata Her­itage Col­lec­tion to show­case her­itage prod­ucts from its vast archives of shoes that had a real im­pact in many coun­tries. The col­lec­tion has since toured the world, and — for the Manila run — Bata Her­itage di­rec­tor Charles Pig­nal, who is a great grand­son of founder To­mas Bata, at­tended the event to “share with Filipino cus­tomers Bata Her­itage’s slightly dif­fer­ent ap­proach to Bata’s his­tory, Bata’s val­ues, Bata’s authen­tic­ity.”

Cur­rently, Bata is present in 70 coun­tries, and op­er­ates over 5,000 international re­tail stores. The brand sells more than one mil­lion pairs of shoes a day. In the Philip­pines, Bata has stores in SM Mega­mall, SM City Ba­coor, SM Makati and SM Mall of Asia. Bata is also avail­able at the SM Stores.

For de­tails, visit Bata Philip­pines on Face­book, In­sta­gram, and YouTube (@BataPhilip­pines. #BataPH #Com­fort­ableWithIt).

Bata coun­try head Rabi Hasnabi and Bata Her­itage di­rec­tor Charles Pig­nal with TV host Ja­neena Chan and model Akiko Abad

Start­ing as sneak­ers for Mary­land’s lo­cal NBA team, the Bal­ti­more Bul­lets, Bata Bul­lets are con­sid­ered un­der­ground cult clas­sics on the sneaker scene.

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