• PLDT, Smart un­veil new prod­ucts, ser­vices

The Philippine Star - - BUSINESS - By RICH­MOND MERCURIO

Tele­com and dig­i­tal ser­vices provider PLDT and its wire­less arm Smart Com­mu­ni­ca­tions Inc. are in­tro­duc­ing a slew of new prod­ucts and in­no­va­tions to bet­ter serve their cus­tomers’ grow­ing data, con­tent, and con­nec­tiv­ity needs for video, gam­ing, and smart home so­lu­tions.

“Th­ese ex­cit­ing prod­ucts and in­no­va­tions will al­low our cus­tomers to fully en­joy the ben­e­fits of the dig­i­tal age us­ing the world-class net­work that we have put in place, whether they are at home, or out and about on their smart­phones,” said Os­car Reyes Jr., PLDT and Smart se­nior vice pres­i­dent of busi­ness mar­ket de­vel­op­ment.

“We are un­lock­ing the fu­ture for our PLDT-Smart cus­tomers, who want WiFi cov­er­age for their en­tire homes, the abil­ity to binge their fa­vorite se­ries on iFlix, catch up on lat­est vlogs or DIYs on YouTube, or be­come global es­ports rock­stars,” Reyes added.

Fol­low­ing the suc­cess of the ground­break­ing YouTube Ev­ery Day of­fer launched in April, Smart is in­tro­duc­ing its new Video Ev­ery Day of­fer, which en­ables cus­tomers to en­joy up to one hour of video ac­cess daily to YouTube, iFlix, NBA League Pass, iWan­tTV, and Cig­nal Play with Gi­ga­surf data packs.

Mean­while, PLDT has teamed up with Google in of­fer­ing the new PLDT Home Fibr Google WiFi plans that come with un­lim­ited Fibr and three Google WiFi points.

“Our new Google WiFi plans will de­liver un­lim­ited Fibr Fast in­ter­net to ev­ery cor­ner of our cus­tomers’ homes,” PLDT-Smart con­sumer mar­ket­ing head An­drew San­tos said.

Smart has also an­nounced game-chang­ing part­ner­ships with pop­u­lar smart­phone man­u­fac­tur­ers in get­ting more af­ford­able LTE-ca­pa­ble hand­sets out in the mar­ket.

“Our vi­sion is to equip ev­ery Filipino with an LTE smart­phone, and we are join­ing forces with our part­ners from Sam­sung, Oppo and Star­mo­bile to let more Filipinos en­joy the fastest data con­nec­tion via Smart LTE,” San­tos said.

PLDT said pow­er­ing all of its lat­est in­no­va­tions and ser­vices is the coun­try’s most ex­ten­sive fiber net­work.

Now at 221,000 kilo­me­ters, PLDT’s fiber foot­print also sup­ports Smart’s mo­bile net­work by pro­vid­ing high­ca­pac­ity fiber con­nec­tions for LTE base sta­tions, which stands at 14,300.

Aside from ex­pand­ing its LTE and LTE-A cov­er­age, PLDT and Smart are also pre­par­ing for the in­stal­la­tion of a 5G-ready net­work by 2020.

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