First came Project 7, an F-Type speedster with more power. It costs less than Project 8 when new, and 250 were made. SVO insiders refer to it as a designers’ car, whereas its follow-up is entirely from the brains of the engineers. Hence the fixed wheel choice, and buyers being unable to delete the rear wing. What’s next? The LR Discovery “is not excluded from the process”, we’re told. Any LR Projects may be focused on extreme off-road ability, not performance.