The Perfect Car
For those who leave their lives up to luck and lotto.
you will not find a more talented and dedicated crew than this in the industry. It’s because we all love what we do. And I tell you, when you work with people committed to their craft, that’s what’s really amazing.
We’ve stayed late in our Mandaluyong second home writing, editing, and collaborating, but it hardly felt like work. And after work we would have ramen runs, fried chicken dinners, or the usual two bottles for the road, and it feels like the companionship of longtime friends. It is this camaraderie that gives us energy despite all the work.
And there’s still a lot of work to be done. There is a revolution that is reshaping the media landscape. There are new challenges, as well as challengers. Numbers have to be crunched. Spreadsheets have to be analyzed and filled out (not in that order). Ever-increasing targets have to be met. Yet through it all, a magazine still has to be put to bed.
Thanks to you, our print edition is going strong, accompanied by our equally dominant website and social media presence. And whatever the future brings, whether you read issue number 1,021 on digital parchment, or our online content is projected straight into your retinas, rest assured that if it has the Top Gear brand, what you get will be informative, entertaining, and infused with irreverence.
That’s the ‘secret’, actually, to our success for the past 13 years. We make sure every word and image we publish—both in print and online—is worth your precious time and money. It’s the least we can do for our readers, and some of you have been with us from the beginning.
Our audience has always been our true north, our guiding star when we get too caught up in the day-to-day grind of managing—and growing—the largest motoring media brand in the Philippines. Again, thank you for letting us enjoy this journey with you. And trust us when we say the best is yet to come.
In parting, let me answer the implied question from my opening statement: “Is this job amazing?” The answer is, it’s our job to make it look amazing. When you tell us you learned something new about your car, or you bought a new SUV because you read Botchi’s column, or something we wrote made you laugh, then we know we did our job.
The picture you see on the left is the real us—laughing, joking and having a blast. We’re just like any fun-loving bunch you have in your circle; we just happen to be surrounded by astounding automobiles from time to time. This is your Top Gear team, and we’re happy you shared the dream with us.
‘We make sure every word and image we publish is worth your precious time’