A Fer­rari SUV?

Will the Pranc­ing Horse make a truck!?

Top Gear (Philippines) - - Contents -

We’re in a huge an­te­room in Detroit’s Cobo Arena. Right now it’s FCA and Fer­rari boss Ser­gio Mar­chionne work­ing the floor. Af­ter 14 years at the helm, Mar­chionne has the air of a war-weary old gen­eral, but even as he en­ters the twi­light era as FCA CEO—18 months to go—he re­mains as col­or­ful and charis­matic as ever.

We de­cide the time is right to bring up the Un­men­tion­able. The small mat­ter of Fer­rari’s mooted en­try into the most profitable of all seg­ments, the SUV. Mr. Mar­chionne, BBC

TopGear here. I’d like to ask you about an­other truck, the FUV, the Fer­rari util­ity ve­hi­cle… “You called it a truck??” Well, what would you call it? “I’d call it an FUV. It’s what­ever Fer­rari thinks a util­ity ve­hi­cle ought to look like.” Can you elab­o­rate please? “Yeah, it’s what­ever Fer­rari thinks a util­ity ve­hi­cle will look like. Look, by def­i­ni­tion it’s go­ing to drive like a Fer­rari, it has to. We don’t know how to do it oth­er­wise. There are enough peo­ple out­side Fer­rari who would go ab­so­lutely nuts if I tried to do that. Just a util­ity ve­hi­cle.”

We know Fer­rari is flat-out de­vel­op­ing what­ever “a util­ity ve­hi­cle ought to look like,” and Cen­tro Stile has worked up a num­ber of pro­pos­als. While Flavio Man­zoni and his team are a highly tal­ented crew, they’re not ma­gi­cians.

Yet how long can the most pres­ti­gious, and profitable, car brand of all hold out, as the su­per-lux­ury SUV axis is tilted fur­ther by the Bent­ley Ben­tayga, Rolls-Royce Cul­li­nan, and Lam­borgh­ini Urus? No more: we’d put money on Fer­rari un­veil­ing the, um, FUV at the Geneva show in 2020. Mar­chionne went fur­ther still. He told

Bloomberg that if there is an elec­tric su­per­car to be built, then Fer­rari would be first. “Peo­ple are amazed at what Tesla did with a su­per­car; I’m not try­ing to min­i­mize what Elon did, but I think it’s doable by all of us.” Mar­chionne will con­tinue to run Fer­rari un­til

2021, two years af­ter step­ping down at FCA. He’s spo­ken in the past about the chal­lenges of balanc­ing Fer­rari’s ex­clu­sive al­lure against the cur­rent plan to dou­ble op­er­at­ing profit to around

€2 bil­lion (P127 bil­lion) by 2022. He seems to have rec­on­ciled him­self with these ex­pan­sion goals, and the share­hold­ers de­mand it, so get set for Fer­rari sales to surge past 10,000, buoyed—or com­pro­mised, de­pend­ing on your view—by non-tra­di­tional mod­els.

Newspapers in English

Newspapers from Philippines

© PressReader. All rights reserved.